[Hiring] Digital Marketing Specialist B2B - (Paid Media, SEO, AI Visibility) @Echelon Risk + Cyber

Role Description

We are hiring a Digital Marketing Specialist to help us elevate and expand our digital presence. This is not a maintenance role; we are looking for someone who thinks ahead, executes with precision, and continuously looks for ways to improve how we show up digitally. This role requires someone who can operate 10 steps ahead, not just keep pace.

What You Will Do:

• Website Support & Digital Experience:
  • Upload and publish articles and digital content
  • Continuously improve site structure, performance, and usability
• Paid Media Execution:
  • Launch, manage, and optimize campaigns across Google/Bing/Reddit/LinkedIn (Search/Display)
  • Monitor performance, budget pacing, and results
  • Audience research and segmentation (keyword and intent base / saved and matched audiences)
  • Continuously test and improve campaign performance
  • Identify opportunities to improve efficiency and ROI
  • You are expected to own execution and optimization, not just assist
• SEO (Strategy + Execution):
  • Lead execution of SEO initiatives across technical, on-page, and content alignment
  • Conduct keyword research and implement optimizations
  • Improve rankings, traffic, and site performance
  • Continuously refine and adapt SEO strategy based on performance
  • You should be able to clearly articulate what is working, what is not, and why
• AI Visibility & Digital Evolution:
  • Ensure content and website are optimized for AI-driven search and discovery
  • Identify opportunities to improve visibility across evolving AI platforms using SEMrush AI Tool
  • Execute on initiatives that enhance how we show up in modern search environments
  • Report on performance, insights, and opportunities
  • We expect you to think about how digital presence is changing and adapt ahead of it
• Digital Content Ownership:
  • Own publishing and management of digital content across the website
  • Own repurposing strategy, analyze long-form assets and unfold them into LinkedIn native posts, plan quarterly calendar, coordinate designer and social media interns for publishing
  • Ensure alignment between content, campaigns, and distribution
• Event & Campaign Support (Cross-functional):
  • Partner with Marketing Operations on:
    • Event and webinar landing pages (embedded contact forms, and email automations)
    • Campaign execution and alignment
  • Ensure all digital assets are accurate, live, and functioning properly
• Reporting & Performance Insight:
  • Track and analyze performance across:
    • Google Analytics
    • SEMrush
    • Google Search Console
    • Looker Studio
  • Deliver monthly and quarterly reporting
  • Identify trends, gaps, and opportunities
  • Translate data into clear, actionable insights
  • You should be able to communicate performance clearly to both marketing and leadership

Qualifications

• 3–4 years of hands-on digital marketing experience
• Proven experience executing and optimizing paid media campaigns (Google + LinkedIn)
• Strong experience in SEO (technical, on-page, and performance tracking)
• Experience with Google Analytics, SEMrush SEO + AI Tool, and Looker Studio
• Experience supporting a B2B environment
• Ability to manage multiple priorities simultaneously
• Strong English communication (B2+/C1/C2 Level) written and verbal
• Authorized to work in Mexico without visa sponsorship

Benefits

• Access to private medical insurance through MetLife
• Life insurance policy via MetLife
• 30-day Christmas bonus and a monthly technology stipend
• Contribution of 8% of the employee's salary to a savings fund
• Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to
• Family-friendly benefits, extended parental leave for when you need to spend critical time with new family members, and employer-paid short-term and long-term disability
• Support for individual development through certifications, continued learning, conferences, and more