[Hiring] Digital Marketing Specialist @OutsourcedIn

Role Description

OutsourcedIn is looking for an experienced Digital Marketing Specialist (Paid Ads Specialist) to join a growing Dubai-based property group operating as part of a larger international investment organisation. This is an opportunity for an experienced performance marketer to take meaningful ownership of the complete paid acquisition journey from the first impression through to the lead entering the CRM.

As the Digital Marketing Specialist (Paid Ads Specialist), you will be responsible for building, managing and continuously improving the client's digital lead-generation engine. Meta Ads and Google Ads will sit at the centre of the role.

• Take ownership of the entire paid acquisition loop:
• Ad Audience
• Landing Page
• Lead Capture
• Tracking
• CRM Automation
• Reporting
• Optimisation

This is a highly hands-on position for someone who understands both the marketing and technical infrastructure behind successful performance campaigns.

Qualifications

• 3+ years of hands-on digital performance marketing experience.
• Strong practical experience managing Meta Ads.
• Strong practical experience managing Google Ads.
• Demonstrated experience generating leads through paid advertising.
• Experience managing meaningful paid media budgets.
• Strong understanding of campaign structure, targeting, retargeting and optimisation.
• Experience developing and optimising landing pages and sales funnels.
• Strong understanding of conversion-rate optimisation.
• Experience with Meta Pixel and Conversions API.
• Experience with Google Analytics 4.
• Experience with Google Tag Manager.
• Strong understanding of conversion tracking and attribution.
• Experience with CRM and marketing automation platforms.
• Experience with GoHighLevel is strongly preferred.
• Ability to write effective performance advertising copy.
• Strong analytical and problem-solving capability.
• Excellent written and spoken English.
• Exceptional attention to detail.
• Strong organisational and time-management skills.
• Ability to work independently within a remote environment.
• Experience within Dubai or UAE property, real estate, property development, investment, financial services or another high-value lead-generation environment will be highly regarded.

Requirements

• Plan, build, launch and optimise campaigns across Meta Ads and Google Ads.
• Develop paid media strategies aligned with specific properties, developments, audiences and commercial objectives.
• Manage campaign structures, budgets, bidding strategies, audience segmentation and geographic targeting.
• Develop and test audiences across prospecting, retargeting and remarketing campaigns.
• Write and refine performance-focused advertising copy.
• Work with creative resources to develop advertising assets designed around campaign objectives.
• Run structured A/B tests across creatives, hooks, messaging, audiences, offers and calls to action.
• Monitor campaign performance closely and make proactive optimisation decisions.
• Manage budget pacing and allocation across campaigns based on performance.
• Identify underperforming campaigns quickly and take corrective action.
• Continuously work to improve cost per qualified lead, conversion rate, lead quality and return on advertising spend.

Benefits

• Full-time, long-term remote position.
• Work directly with a growing Dubai-based property group.
• Exposure to the highly competitive UAE property market.
• Significant ownership of the client's paid digital acquisition function.
• Opportunity to work across substantial lead-generation campaigns.
• Hands-on exposure across Meta Ads, Google Ads, GHL, funnels, tracking, analytics and automation.
• Direct visibility into the relationship between marketing activity and sales outcomes.
• Opportunity to build and improve systems rather than simply inherit them.
• Work as an embedded member of the client's team.
• Long-term career development as the organisation's digital marketing capability expands.