[Hiring] Digital Marketing Specialist @American Nurses Association ANA

Role Description

The American Nurses Enterprise (ANE) is looking for a creative, data-driven Digital Marketing Specialist to help elevate the voice and impact of one of the nation’s most trusted nursing organizations. This is an exciting opportunity to join a high-performing Communications and Strategic Engagement team that is building smarter, more engaging digital experiences for nurses, healthcare leaders, partners, and stakeholders across the country.

In this role, you will:

• Bring campaigns to life through compelling email marketing, digital publications, audience segmentation, marketing automation, and performance insights using HubSpot® and other digital platforms.
• Help shape a modern digital marketing function that connects ANE’s mission and vision to meaningful, high-impact campaigns.
• Partner with communicators, marketers, and channel specialists to design digital journeys, strengthen audience engagement, and support business goals.
• Build, launch, optimize, and report on both paid and organic campaigns, including Google Ads—Search, Display, YouTube, and Performance Max—LinkedIn, Meta, Microsoft Ads, and programmatic networks.

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through The Power of Nurses™. Our goals are to:

• Elevate the Profession of Nursing Globally
• Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity
• Ensure the Professional Success of Nurses

We are committed to creating a supportive and dynamic workplace where employees can thrive.

What You Will Do:

• Set up and structure campaigns including audience targeting, bid strategies, budget allocation, and ad creative coordination.
• Drive best practice implementation and improvements across email and web experiences.
• Partner with Marketing Leadership to create digital journeys for our various audiences and programs.
• Create forms and landing pages that support lead generation and engagement initiatives.
• Partner with web property owners to optimize our website experience for SEO.
• Engage and collaborate with data governance partners to better understand and leverage audience data to support enterprise campaigns.
• Identify and implement opportunities to streamline the audience’s digital experience across each engagement touchpoint (i.e. social, email, website).
• Consistently conduct quality assurance testing to ensure accuracy, functionality, and optimization across devices.
• Support a high-volume environment across 30+ programs and multiple internal stakeholders.
• Devise, develop and implement marketing automation strategies to enhance operational efficiency.
• Develop documentation, training, and support materials for HubSpot users related tools, as well as future tools which the organization may deploy.
• Help build scalable workflows and marketing operations processes that improve team efficiency.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• HubSpot® Inbound Certification required, with willingness to pursue additional certifications.
• 3-5 years of experience in digital marketing, email marketing, marketing operations, platform management, or campaign management.

Requirements

• Experience implementing digital engagement best practices across email and web properties; including lead generation, data capture, and SEO.
• Experience with Google Analytics, Looker Studio, automation workflows, integrations, and emerging technologies.
• Proven experience working within various CRM systems.
• Strong project management, communication, and organizational skills are a must.
• Strong understanding of campaign structure, audience segmentation, and bidding strategies.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Comfortable collaborating cross-functionally and interacting directly with stakeholders.
• Self-motivated, curious, and eager to learn new tools and technologies.
• Able to translate technical concepts into clear, user-friendly language.
• Team-oriented mindset with a willingness to contribute to support others.

Benefits

• Join us and support more than 5 million Registered Nurses in the United States.
• An opportunity to help transform a 130-year-old organization to meet the future needs and demands within Health Care.
• Exceptional benefits including but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.
• Commitment to your career development and advancement through ANE learning and development programs (internally and externally).