[Hiring] Digital Marketing Specialist @Geisinger

Role Description

Proven, experienced digital marketer supporting the team with execution of digital communications across external channels. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications.

• Develop campaign workflows in CRM and Marketing platforms.
• Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.
• Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.
• Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths.
• Partner with system data analysts to create accurate marketing personas for targeted campaigns.
• Build or contribute to web analytics reports and actionable optimization recommendations.
• Work is typically performed in an office environment.
• Accountable for satisfying all job specific obligations and complying with all organization policies and procedures.
• Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

Qualifications

• High School Diploma or Equivalent (GED) - Required
• Minimum of 6 years relevant experience - Required

Requirements

• Hands-on experience building, QA'ing, and deploying email campaigns.
• Strong Salesforce Marketing Cloud and Salesforce CRM expertise.
• Experience using project management tools to manage timelines, priorities, and campaign execution.
• Detail-oriented, organized, and data-driven.
• Passion for creating seamless, high-performing marketing programs that drive engagement and business results.
• Up to 25% travel for on-site meetings, team collaboration, and business-related events may be required.

Benefits

• Healthcare benefits for full-time and part-time positions from day one, including vision, dental, and domestic partners.
• Encouragement of an atmosphere of collaboration, cooperation, and collegiality.