[Hiring] Digital Marketing Specialist @World Education Services

Role Description

The Digital Marketing Specialist plays a critical role in supporting WES’s evolving digital marketing strategy. This position reports to the Associate Director, Digital and Partner Marketing and focuses on day-to-day execution, reporting, and project management across SEM, SEO, and GEO (Generative Engine Optimization) and AI searchability initiatives. The Digital Marketing Specialist assists with high-impact projects such as webinars, conferences, podcast series, and e-commerce transformation.

• Manage and optimize SEM campaigns across Google Ads and other platforms.
• Implement SEO best practices for website content and landing pages.
• Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES’s digital presence.
• Monitor campaign performance, analyze data, and prepare reports with actionable insights.
• Collaborate with the content team to design and produce digital marketing assets for multiple channels (website, paid ads, social media).
• Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences.
• Assist in planning, scheduling, and execution of WES’s new podcast series, ensuring timely delivery and cross-team collaboration.
• Collaborate with internal teams on e-commerce transformation projects to align marketing strategies with new platform capabilities.
• Review and help fix Google Tags in Google Tag Manager to ensure accurate tracking and reporting.
• Execute, schedule, and monitor email campaigns to build engagement.

Qualifications

• Bachelor's degree in marketing, communications, advertising, business management, or in a related field preferred.
• At least 2 years' experience as a marketing specialist, or a similar role.
• Proven SEO experience.
• Strong understanding of SEM, SEO, GEO, and digital analytics tools (Google Ads, GA4, Tag Manager).
• Experience in gathering and interpreting customer experience information.
• Knowledge of online customer engagement platforms and channels.
• Exceptional interpersonal skills and a client-centered approach.
• Great organizational and time management abilities with the ability to handle shifting workloads and priorities.
• Experience reporting up and identifying trends or opportunities for process improvement.
• Ability to both think strategically and execute tactically.
• Excellent verbal and written communication.
• Project work demonstrating understanding of digital user experience and technology platforms.
• Advanced computer proficiency.
• Proactive, self-starter who is comfortable working in a remote, fast-paced environment.
• Demonstrates adaptability when it comes to shifting priorities and change.
• Demonstrate strategic thinking driving campaigns, value propositions, and managing multiple projects.
• Outcome-oriented, quantitative, and qualitative problem-solver; comfortable with ambiguity, displaying superb pattern-recognition abilities.
• Experienced working in a rapidly evolving, entrepreneurial, technology and service-driven, client-focused environment.
• Action-oriented individual, thinking, and leading “out of the box.”
• Strong alignment with WES mission and values and demonstrates a growth mindset.

Benefits

• Joining our team at WES means embarking on a purpose-driven career with a global impact.
• Employee-centric environment with access to learning opportunities and pathways for personal and professional development.
• Recognition of achievements and competitive compensation.
• Generous time-off policies to maintain a healthy work-life balance.
• Comprehensive wellness programs focused on fostering well-being.
• Opportunities for career advancement and ongoing professional development.
• Engagement in work that transforms lives and empowers individuals and communities.
• Participation in a diverse workplace with a strong sense of belonging.