[Hiring] Digital Marketing Specialist @Cambium Learning Group

Role Description

As a Digital Marketing Specialist on the Growth and Demand team at ExploreK12, you will support the execution of digital marketing campaigns across paid media and SEO. This role will focus on:

• Campaign setup
• Optimization support
• Content execution
• Performance reporting
• Dedicated e-commerce campaign support

Working closely with senior team members and agency partners, this role will help ensure campaigns launch efficiently and that insights are surfaced to improve performance across a broad range of lead gen, e-commerce, and awareness campaigns.

Additionally, this position plays a key role in advancing e-commerce best practices, aligning demand generation efforts across paid media channels, and analyzing e-commerce campaign performance.

In partnership with regional, international, and lifecycle marketing team members, the specialist helps ensure e-commerce campaigns are executed successfully.

Qualifications

• 2+ years of experience executing and optimizing e-commerce campaigns across a range of demand generation channels, or 2+ years of advertising agency experience.

Requirements

• BA/BS in Marketing, Business, Communications, or related field (or equivalent experience).
• 2+ years of experience or internship experience in digital marketing.
• Basic understanding of digital marketing channels (PPC, SEO, social media).
• Experience with e-commerce strategies and optimizations.
• Familiarity with Google Analytics or similar analytics platforms.
• Exposure to paid advertising platforms (Google Ads, Meta).
• Basic knowledge of SEO tools (SEMrush, Ahrefs, Moz, etc.).
• Exposure to marketing automation platforms (Marketo or similar).
• Experience with Excel or Google Sheets for reporting.
• Strong organizational and time management skills.
• Experience with basic design tools (Adobe Express, Canva, etc.).
• Interest in K–12 or education marketing.
• Strong attention to detail and ability to follow processes.
• Analytical mindset with interest in performance data.
• Strong written and verbal communication skills.
• Highly organized with the ability to manage multiple tasks.
• Collaborative team player with a proactive attitude.
• Experience optimizing and implementing e-commerce campaigns.

Benefits

• Remote First Work Environment: Flexibility to balance work with life.
• Reimbursement to help cover the cost of setting up your home or remote office.