[Hiring] Digital Marketing Specialist @Pavago

Role Description

At Pavago, we’re hiring on behalf of one of our clients for a Digital Marketing Specialist to manage and optimize paid advertising, search engine optimization (SEO), and social media initiatives that drive measurable business growth. This is a hands-on execution role where you’ll own campaign performance across Google Ads, SEO, and social media channels.

• Increase website traffic
• Improve search rankings
• Generate qualified leads
• Grow online engagement
• Maximize return on advertising spend (ROAS)

You’ll work closely with marketing leadership to develop, execute, and continuously optimize digital campaigns using data-driven insights and best practices.

If you enjoy analyzing performance, testing new ideas, optimizing campaigns, and delivering measurable marketing results, this role is built for you.

Qualifications

• 3+ years of hands-on experience managing Google Ads campaigns
• 3+ years of experience managing social media platforms and engagement
• Proven SEO experience using SEMrush, Ahrefs, and similar SEO tools
• Strong understanding of Google Ads, PPC optimization, keyword research, audience targeting, and bid strategies
• Experience with Google Analytics 4 (GA4) and Google Search Console
• Excellent written English and copywriting skills
• Ability to work independently in a remote environment

Requirements

• Build, manage, and optimize Google Ads campaigns across Search, Display, and Remarketing
• Conduct keyword research and organize campaign structures
• Write and optimize high-converting ad copy
• Manage bidding strategies, audience targeting, budget allocation, and campaign pacing
• Continuously improve Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), Conversion Rate, and Return on Ad Spend (ROAS)
• Perform A/B testing on ads, landing pages, and targeting strategies
• Conduct keyword research using tools such as SEMrush, Ahrefs, and Google Keyword Planner
• Optimize meta titles, meta descriptions, headers, internal linking, and on-page content
• Support technical SEO improvements
• Monitor keyword rankings, organic traffic, and search visibility
• Identify new content opportunities and keyword gaps to improve organic performance
• Manage engagement across LinkedIn, Facebook, and Instagram
• Schedule and optimize social media content
• Respond to comments, direct messages, and audience inquiries
• Monitor engagement trends and audience growth
• Recommend strategies to improve reach, engagement, and brand awareness
• Track campaign performance using Google Analytics 4 (GA4), Google Ads, and social media insights
• Monitor KPIs including traffic, conversions, engagement, and ROAS
• Prepare performance reports with actionable recommendations
• Document campaign changes and optimization activities

Benefits

• Own and optimize multiple digital marketing channels
• Work in a performance-driven environment where results matter
• Opportunity to develop expertise across PPC, SEO, analytics, and social media
• Collaborate with experienced marketing leaders
• Fully remote work environment with long-term growth opportunities
• Clear career progression into Performance Marketing Manager, Growth Marketing Manager, Digital Marketing Lead, or Marketing Manager

Interview Process

• Application Review
• Spark Hire Intro Video (3–5 minutes)
• Recruiter Interview
• Final Client Interview
• Offer & Onboarding

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the final step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps hiring managers evaluate your communication style early, making future interviews more meaningful and reducing unnecessary interview rounds.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re a Digital Marketing Specialist who enjoys optimizing Google Ads, improving SEO performance, growing social media engagement, and using data to drive better marketing results, we’d love to hear from you. Apply today and help build high-performing digital marketing campaigns that deliver measurable business growth.