[Hiring] Digital Marketing Specialist @SofterWare

Role Description

The Digital Marketing Specialist supports customer acquisition and revenue growth through the hands-on execution, management, and optimization of paid digital advertising campaigns. This role manages day-to-day paid media operations across search, social, and external advertising partners while maintaining accurate tracking, organized processes, and consistent campaign execution. Working closely with the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager, the Digital Marketing Specialist uses performance data to identify opportunities, improve results, and strengthen campaign effectiveness.

Key Responsibilities

• Paid Search Campaign Management
  • Build, manage, and optimize Google Ads and Microsoft Ads campaigns including keyword strategy, bidding, ad copy, and budget pacing.
  • Conduct ongoing A/B testing of ad copy and landing page variants to improve click-through and conversion rates.
  • Monitor campaign health daily — flagging anomalies, adjusting bids, and resolving disapprovals or tracking issues.
  • Maintain clean campaign architecture and consistent naming conventions across all accounts.
• Paid Social Execution
  • Build and manage paid campaigns across LinkedIn, Meta, and other relevant social platforms.
  • Use CRM data and target account lists from Salesforce to develop audiences and engage high-value prospects.
  • Upload and implement campaign assets, ensuring creative specifications, copy, targeting, and tracking parameters are accurate.
  • Monitor campaign pacing, reach, frequency, and performance across active campaigns.
• Partner & Publication Ad Operations
  • Coordinate the delivery of advertising assets for industry publications, digital partners, and other external paid media placements.
  • Track submission deadlines, verify that placements are live, and confirm that tracking is functioning correctly.
  • Maintain an organized asset library and delivery log for partner advertising placements.
• Performance Tracking & Reporting
  • Manage the creation, implementation, and governance of UTM parameters across paid media channels.
  • Monitor and report on campaign performance metrics, including impressions, clicks, click-through rate, cost per click, cost per lead, and conversion rate.
  • Use Salesforce reports and campaign data to evaluate how paid media contributes to pipeline development and closed-won revenue.
  • Identify optimization opportunities and provide data-supported recommendations to improve campaign performance.
• Attribution & Marketing Operations
  • Ensure paid media traffic is accurately connected to Pardot forms, Salesforce campaigns, and related tracking systems.
  • Partner with Marketing Operations to verify that lead routing, campaign attribution, and reporting processes function correctly.
  • Identify attribution gaps, tagging inconsistencies, or tracking issues and collaborate with appropriate teams to resolve them.
• Collaboration & Continuous Improvement
  • Execute campaign strategies established by the Digital Marketing & SEO Manager and Senior Digital Growth & Analytics Manager.
  • Take ownership of campaign implementation, monitoring, optimization, and ongoing iteration.
  • Share data-driven observations and recommendations that improve performance and challenge existing assumptions.
  • Stay informed about advertising platform updates, algorithm changes, and evolving paid media practices.
  • Identify opportunities to improve campaign workflows, asset delivery, tracking processes, and reporting cadence.

Qualifications

• Proficiency with Google Ads and Microsoft Ads
• Proficiency with LinkedIn Campaign Manager and Meta Ads Manager
• Working knowledge of GA4 and digital campaign measurement
• Strong understanding of UTM tracking, tagging standards, and campaign attribution
• Familiarity with Pardot and Salesforce preferred
• Proficiency with spreadsheets for campaign reporting, analysis, and budget pacing
• Strong analytical and critical-thinking skills
• Excellent organization and attention to detail
• Ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Ability to interpret campaign data and translate findings into actionable recommendations
• Strong written and verbal communication skills
• Ability to collaborate effectively across Marketing, Sales, and Marketing Operations teams

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 3-5+ years of hands-on paid media experience across Google Ads, Microsoft Ads, and at least one major social advertising platform
• Experience managing paid advertising campaigns from setup through optimization and performance reporting
• Demonstrated experience with UTM tracking, GA4, and digital campaign attribution
• Experience using Salesforce to review campaign reports, evaluate lead status, and understand the marketing-to-sales handoff preferred
• Experience managing multiple active campaigns, budgets, assets, and deadlines simultaneously

Compensation

This full-time, remote position offers a total compensation range of $70,000–$80,000 USD, depending on your experience and skills. Our compensation package is designed to recognize your contributions, reward outstanding performance, and support your long-term growth.

• Competitive base salary
• Quarterly incentive bonuses
• Monthly profit-sharing bonus

Benefits

• Paid time off and volunteer days
• Matching gifts program
• Parental and military leave
• 401(k) with employer match and profit sharing
• Medical, prescription, vision, and dental coverage
• Pre-tax dependent coverage and voluntary benefits
• Short-term disability
• Employee Assistance and Wellness Programs

Company Description

SofterWare is a mission-driven technology company empowering thousands of organizations to change the world through innovation, data, and connection.