[Hiring] Digital Marketing Specialist @NFP

Role Description

LTCI Partners is seeking a technology-forward Digital marketing strategist to support advisor and consumer engagement, sales enablement, marketing operations, and reporting. This role partners closely with sales, marketing, and leadership to execute campaigns, manage HubSpot workflows, support advisors, and implement AI-driven efficiencies.

Key Responsibilities

• Create and execute marketing campaigns using HubSpot including emails, workflows, landing pages, and reporting.
• Manage LTCI Partners social media presence and channels.
• Support advisor-facing initiatives, webinars, and educational campaigns.
• Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates.
• Maintain and report marketing data, segmentation, and campaign tracking.
• Identify opportunities to use AI tools and automation to improve efficiency.
• Coordinate across sales, compliance, and product teams.

Qualifications

• 4+ years of marketing or sales enablement experience.
• Hands-on experience with HubSpot or similar marketing automation platform.
• Email deliverability expertise.
• Strong analytical, project management, and communication skills.
• Experience supporting sales teams with marketing tools and content.
• Fluency with Microsoft 365 tools.

Preferred Experience

• Insurance or financial services industry experience.
• Experience with Salesforce, Power BI, or AI tools.

Success Measures

• Effective campaign execution and advisor engagement.
• Improved reporting visibility and marketing ROI insights.
• Strong alignment with sales objectives.

Benefits

• Competitive salary.
• PTO & paid holidays.
• 401(k) with match.
• Exclusive discount programs.
• Health & wellness programs.
• Performance-based incentives.