[Hiring] Digital Marketing Specialist @Sitero LLC

Role Description

We are seeking a data-driven Digital Marketing Specialist to help grow Sitero's presence in the highly specialized clinical research and life sciences technology space. In this role, you will plan and execute digital marketing programs that improve SEO and GEO, build brand awareness, and support demand generation for Sitero's eClinical platform and CRO services. This is a hands-on role ideal for someone who understands both the nuances of B2B marketing and the regulated life sciences industry.

Key Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns across paid search (Google Ads), LinkedIn, programmatic display, and email marketing.
• Track, analyze, and report on campaign performance using Google Analytics, CRM dashboards, and marketing automation platforms; present insights and recommendations to leadership.
• Manage and continuously improve Sitero's SEO/GEO/SEM strategy, including keyword research, on-page optimization, and content strategy targeting clinical trial professionals, sponsors, and CROs.
• Collaborate with peers to execute email marketing campaigns.
• Co-develop content strategy for Sitero's website, blog, and social channels (primarily LinkedIn), tailored to clinical operations, regulatory, and life sciences technology audiences.
• Collaborate with Sales and Business Development to align marketing campaigns with pipeline goals and support account-based marketing (ABM) initiatives.
• Coordinate digital presence at industry events and webinars, including SCOPE, DIA, and PharmaTech conferences — managing pre- and post-event digital campaigns.
• Support content strategy and own content distribution to drive lead generation and nurture prospects through the funnel.
• Stay current on digital marketing trends within the clinical research, SaaS, and life sciences sectors.
• Own monthly reporting and data analysis.
• Manage and optimize marketing spend across digital channels, ensuring strong ROI.

Qualifications

• Bachelors Degree required.
• 3+ years of digital marketing experience in a B2B environment; life sciences, healthcare IT, or CRO/eClinical experience is strongly preferred.
• Hands-on experience with marketing automation platforms (SendGrid, Apollo.io or similar) and CRM systems (Pipedrive preferred).
• Proven track record managing paid digital campaigns (Google Ads, LinkedIn Campaign Manager) with measurable results.
• Solid understanding of SEO best practices and content marketing in a technical/scientific context.
• Strong analytical skills with experience in Google Analytics (GA4), reporting dashboards, and data-driven decision making.
• Excellent written English — you will be producing content and copy for a global, English-speaking audience of clinical trial professionals.
• Familiarity with GDPR and data privacy considerations relevant to digital marketing in the EU.
• Self-motivated and highly organized with the ability to manage multiple campaigns independently in a remote-first environment.
• Experience marketing SaaS products or technology platforms to enterprise buyers is a strong plus.

Benefits

• Competitive salary.
• Paid time off.
• Healthcare and retirement benefits.

Employment Type

• Full Time, Permanent, Indefinite.

Commitments

• Standard Hours: 40 hours per week, one hour lunch, Monday – Friday. Additional hours as needed with Overtime.
• Flexibility to accommodate Eastern Standard Time working hours due to cross-functional team support and customer obligations.

Disclaimer

Sitero is an equal opportunity employer and welcomes all job applicants. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.