[Hiring] Digital Marketing Specialist @NORY

Role Description

We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Qualifications

• Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making.
• Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting.
• In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.

Requirements

• Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
• Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
• Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
• Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
• Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.

Benefits

• Compensation: $25 – $40 per hour (dependent on experience and portfolio strength)
• Hours: 10–30 hours per week (offers flexibility to fit your schedule)
• Location: Remote

How to Apply

To apply, please submit your application directly to [email protected] with the subject line: "Digital Marketing Strategist Application - [Your Name]". Your application must include:

• Your updated resume.
• Case studies or examples of successful marketing campaigns you have executed in the NYC parenting and education markets.
• Documentation of your data-driven results (e.g., conversion growth, engagement rates, ROI metrics).

Equal Opportunity Employer

NORY, Inc. is a proud equal opportunity employer and values diversity. We encourage applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other category protected by law.