[Hiring] Digital Marketing Specialist @GN Group

Role Description

We are seeking a digitally skilled, performance-driven Digital Marketing Specialist to lead and support results-driven marketing campaigns across the DACH region. This role requires a practical professional who oversees initiatives from start to finish, takes initiative in their work, and consistently advances projects with a “make it happen” attitude.

The ideal candidate will leverage AI-powered tools, lead generation strategies, and marketing automation platforms to deliver measurable results across brand awareness, lead management, and conversion, while regularly identifying opportunities and ensuring effective execution end-to-end.

The team you will be part of is experienced and collaborative, operating in a fully remote setup. The team blends accomplished individuals with a cooperative outlook, consistently producing high-quality outcomes. Team culture centers on open interaction, constructive feedback, and colleagues supporting one another during obstacles and victories. Psychological safety and support are valued as highly as performance, creating an environment where people look out for one another, respect diverse perspectives, and enable each other to perform well. This setting is particularly well-suited for professionals who are accountable, thrive in remote collaboration, and value a culture where people genuinely count on - and support - each other.

Your contribution is appreciated, and you will:

• Design, execute, and optimise multi-channel digital campaigns (email, lead generation & nurturing) aligned to DACH marketing goals.
• Build and manage workflows in marketing automation platforms in Dynamics 365 Customer Insights – Journeys to support lead development and scoring.
• Support content localisation and adaptation of global campaigns for the DACH market, ensuring cultural relevance and resonance.
• Collaborate with sales and marketing teams to develop and execute lead management.
• Use AI tools to enhance campaign targeting, content personalisation, and performance forecasting.
• Use analytics, business data and insight to inform digital decision-making and continuously improve campaign effectiveness.
• Monitor and analyse campaign performance using tools such as Google Analytics, Power BI, and CRM platforms; provide actionable insights and recommendations.
• Maintain campaign documentation, reporting dashboards, and post-campaign analysis.
• Ensure brand consistency and compliance across all digital touchpoints.
• Contribute to the annual DACH Marketing Planning process.

Qualifications

• Demonstrated experience in digital campaign management within B2B or tech sectors.
• Solid understanding of lead development and scoring.
• Proficiency in marketing automation platforms and campaign analytics (e.g., Marketo, HubSpot, Dynamics 365 Customer Insights – Journeys, Channext).
• Effective communication, writing, collaboration and organizational skills.
• Demonstrated decision-making skills and the ability to collaborate effectively with diverse, cross-cultural stakeholders.
• Practical experience with AI tools for marketing (e.g., predictive analytics, content generation, audience segmentation).
• Works well without close supervision while operating remotely or from a home office.
• Initiative-taking, motivated approach to managing marketing initiatives.
• Fluency in both German and English (written and verbal).
• Degree in Marketing, Communications, Business, or related field.
• Willingness to travel up to 10%.

Requirements

• Experience with personalisation engines and dynamic content tools.
• Good understanding of the DACH market, including customer behaviours, media landscape, and cultural nuances.
• Familiarity with DACH market dynamics and customer segmentation.
• Knowledge of procurement processes and standard messaging frameworks.

Benefits

• Encouragement of flexible working whenever possible.
• Trust in employees to get the job done and know when in-person collaboration is better than hybrid.

How to apply?

Use the ‘APPLY’ link no later than 11 June, 2026. Applications are assessed on a continuous basis, so don’t wait to send yours.

On a time crunch? Feel free to only submit your up-to-date CV including a few sentences outlining your motivation for applying – quick and easy.

If you would like to know more about the position, please contact Head of Digital & End Customer Marketing DACH Michael Wiedemann on Email: [email protected].