[Hiring] Digital Marketing Specialist @Makeship

Role Description

During this exciting phase of our growth, you’ll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you’ll collaborate, learn more about the content creation space, and watch your work impact the company and the community!

We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag. You will also be joining one of Canada's fastest-growing start-ups!

Qualifications

• 5+ years of experience managing paid campaigns across Meta and Google (Reddit and Pinterest are a strong asset)
• Strong understanding of UTM tracking and performance attribution
• Hands-on experience with Klaviyo, including campaign execution and segmentation
• Ability to analyze performance data and translate it into clear actions
• Comfortable working across both creative and analytical tasks
• Proactive and self-directed, with strong ownership over your work
• Comfortable moving quickly in a campaign-driven environment
• Able to balance creative instinct with performance accountability
• Interested in improving systems, not just executing within them

Requirements

• Execute and optimize paid campaigns across Meta, Google, Reddit, and Pinterest
• Monitor campaign performance daily and make real-time adjustments to improve CPA and ROAS
• Support audience development, testing, and scaling strategies across campaigns
• Build and maintain UTM structures to ensure accurate tracking and attribution
• Use performance data and attribution tools to guide budget shifts and optimization decisions
• Execute email campaigns in Klaviyo, including setup, segmentation, and deployment
• Contribute to email copy and creative direction, ensuring alignment with brand and campaign goals
• Improve email performance through segmentation, testing, and iteration
• Support the development and optimization of email flows and lifecycle moments
• Contribute to campaign planning, bringing ideas for targeting, channel mix, and performance improvement
• Help build more consistent processes and discipline across digital execution

Benefits

• Work remotely anywhere in Canada and/or access any of our hubs
• Health and dental benefits from day 1
• 4 weeks of paid vacation (including paid time off on your birthday)
• Additional 1 week of paid time off during the holidays
• Virtual & In-Person Social Events
• Annual Paid Volunteer Day Off
• 1:1 RRSP Matching Program Up to 3%
• $500 Pre-Tax Annual Health & Wellness Allowance
• $400 Pre-Tax Home Office Setup Allowance
• $65 Pre-Tax Monthly Phone Allowance
• Maternity and Parental Leave Top-Up Program
• Education Assistance Program
• Employee Referral Program
• Tenured Rewards Program