[Hiring] Digital Marketing Specialist @Pavago

Role Description

We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO. This is a hands-on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data-driven decisions. You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels.

What You’ll Own

• Google Ads & Paid Search (Primary Focus)
  • Manage and optimize Google Ads campaigns across search, display, and remarketing.
  • Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals.
  • Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
  • Identify optimization opportunities and provide data-driven recommendations.
  • Prepare performance summaries and insights for internal stakeholders.
• Social Media Engagement & Execution
  • Manage day-to-day engagement across Instagram, Facebook, and LinkedIn.
  • Respond to comments, messages, and interactions in a timely and professional manner.
  • Support content scheduling, caption writing, and post optimization.
  • Track engagement metrics and identify opportunities for growth.
  • Collaborate with creative and strategy teams to align messaging and campaigns.
• SEO & Organic Performance
  • Conduct keyword research and competitive analysis using tools like SEMrush.
  • Support on-page SEO including metadata, content optimization, and internal linking.
  • Assist with technical SEO audits and recommendations.
  • Monitor rankings, organic traffic, and performance trends.
  • Identify content opportunities based on search demand and gaps.
• Reporting & Performance Tracking
  • Track and analyze performance across paid, social, and organic channels.
  • Prepare reports with clear insights and actionable recommendations.
  • Maintain organized documentation of campaign updates and optimizations.

Qualifications

• 3+ years of hands-on Google Ads management (execution, not just oversight).
• 3+ years of managing social media platforms and engagement.
• Proven experience in SEO using tools like SEMrush or equivalent.
• Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
• Proficiency with Google Analytics (GA4) for performance analysis.
• Ability to manage multiple campaigns or client accounts simultaneously.
• Strong written communication skills and attention to detail.
• Ability to work independently in a remote environment.

Key Metrics for Success

• Paid campaigns consistently improving performance over time.
• Strong engagement growth across social media channels.
• Increased SEO visibility, rankings, and organic traffic.
• Accuracy and quality of reporting and insights.
• Ability to manage and optimize multiple campaigns effectively.

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding