Role Description
Mohr Management is seeking a Digital Marketing Operations Specialist to manage and improve the firm's core digital marketing systems, including:
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HubSpot-based account-based marketing programs
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The corporate WordPress website
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The underlying hosting and search optimization environment
This is a hands-on role that combines:
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CRM administration
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Website management
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Technical SEO and AEO
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Content coordination
The role works closely with the broader marketing team, the Dallas headquarters, and US-based leadership and sales personnel, including real estate brokers across multiple markets. The position requires a self-directed operator who is comfortable owning systems end-to-end, translating business requirements into technical execution, and collaborating across time zones with stakeholders at varying levels of technical fluency.
Qualifications
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Bachelor's degree in marketing, communications, information technology or a related field, or equivalent work experience.
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2-4 years of experience in a digital marketing, marketing operations or marketing technology role.
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Experience in or exposure to the commercial real estate industry is a plus, but not required.
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Advanced proficiency in HubSpot, including workflow configuration, list and segmentation management, reporting and user administration.
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Strong working knowledge of WordPress and Elementor in a production environment.
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Working knowledge of web hosting infrastructure, including cPanel and Cloudflare, sufficient to manage and troubleshoot a company-owned website.
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Proficiency in HTML and CSS.
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Demonstrated experience applying SEO and AEO best practices, including on-page optimization, structured data and Google tagging.
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Demonstrated ability to apply AI-powered tools to marketing workflows, including content ideation, drafting and process efficiency.
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Proficiency in Microsoft Office Suite, particularly PowerPoint and Word.
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Experience with Adobe Creative Suite is a plus, but not required.
Requirements
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Own day-to-day administration of HubSpot, including contact enrichment, list segmentation, workflow design and optimization, user management, and campaign performance reporting.
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Execute account-based marketing programs in coordination with sales personnel and real estate brokers, from target list intake through content deployment and follow-up reporting.
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Manage the company's WordPress and Elementor website, including routine content updates, page builds, and coordination with the external website vendor on larger initiatives.
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Administer the web hosting environment, including cPanel server configuration and Cloudflare DNS, caching and security settings, in coordination with the external website vendor.
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Support and execute technical SEO, structured data and Google tagging implementation across the company website, while helping develop the companyβs approach to AEO and AI-driven search visibility.
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Support the development of marketing content and assets, including case studies, thought leadership pieces and blog articles, in collaboration with internal stakeholders and subject matter experts.
Benefits
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General office-based role with extended computer use up to 8 hours per day.
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Regularly required to talk, hear and use hands for typing and communication.
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Visual abilities required for reading printed materials and computer displays.