Role Description
Singleton Schreiber is seeking an experienced Digital Marketing Manager to lead digital marketing strategy, drive high-quality lead generation, and oversee members of the digital marketing team. The ideal candidate has expertise in legal SEO, AEO, paid media, and social media marketing, with a proven track record of developing and executing successful digital marketing initiatives.
Remote candidates will be considered. Quarterly travel is required for in-person marketing team meetings.
SALARY: $120,000-$135,000 annually
Actual salaries will vary and will be based on various factors, such as location, skills, experience, and qualification for the role.
Job Duties
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Lead and execute the firm's digital marketing strategy across SEO, AEO, paid media, social media, website optimization, and lead generation efforts.
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Develop and implement strategies to improve lead quality, conversion opportunities, and overall marketing effectiveness.
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Oversee website content strategy, keyword strategy, SEO performance, and digital campaign execution.
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Manage, mentor, and support members of the digital marketing team, including performance and professional development.
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Identify opportunities to strengthen the firm's digital presence and drive continued growth.
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Stay current on legal marketing trends, best practices, and emerging technologies.
Qualifications
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5+ years of digital marketing experience within the legal industry.
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Demonstrated experience with legal SEO, AEO, paid media, social media strategy, and lead generation.
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Experience developing and executing digital marketing strategies that drive measurable business results.
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Experience with marketing and analytics platforms, including Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), WordPress, Unbounce, SEMrush, Ahrefs, and Local Falcon.
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Strong understanding of website optimization, keyword strategy, content marketing, and conversion-focused digital marketing.
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Excellent communication, collaboration, and project management skills.
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Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
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Experience supervising, managing, or mentoring team members is preferred.
Benefits
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100% employer-paid health, dental, and vision insurance for employees and dependents.
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$50,000 in life insurance provided at no cost.
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401(k) plan with 6% dollar-for-dollar employer match after probationary period.
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Generous paid parental leave for birth, adoption, or fostering.
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Dependent care reimbursement up to $3,500/month.
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Healthcare and Dependent Care Flexible Spending Accounts (FSAs).
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Monthly commuter reimbursement up to $100 for public transportation.
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Home office reimbursement: $150 for a desk, $150 for a chair (one-time).
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$25 work-from-home allowance each pay period for hybrid and remote staff.
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Up to $5,250/year in tuition reimbursement for professional development.
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State bar and approved professional association dues covered.
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$30 Grubhub lunch credit every first Friday of the month.
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Community engagement support: matching donations to 501(c)(3) nonprofits and encouragement of volunteer time.