[Hiring] Digital Marketing Manager @Deutsche Telekom IT Solutions

Role Description

Deutsche Telekom IoT GmbH helps businesses around the world digitalise products, processes and business models through Internet of Things solutions. We are looking for a senior digital marketing professional who can take ownership of our social media presence, AI-driven content development, social selling activities and international storytelling across relevant digital platforms.

Your responsibilities include:

• In charge of all Social Media Activities and ensure the achievement of our SoMe goals.
• Lead and further develop Deutsche Telekom IoT’s social media presence, especially on LinkedIn, YouTube and other relevant B2B platforms.
• Take ownership of the Social Selling Program and enable sales and expert teams to communicate effectively on social media.
• Act as editor and strategic contributor to IoT related content formats.
• Translate complex IoT topics into clear, engaging and business-relevant storytelling for international B2B audiences.
• Create, coordinate and optimise content formats including posts, articles, videos, carousels, case studies, landing page content and thought leadership pieces.
• Use AI tools to improve ideation, research, content creation, localisation, repurposing and performance analysis.
• Drive GEO initiatives on SoMe channels by developing content that is discoverable, interpretable and citable by generative AI systems.
• Monitor and evaluate platform developments across LinkedIn, YouTube, TikTok, Reddit, WeChat and emerging digital communities.
• Understand Reddit, YouTube and WeChat not as niche platforms, but as relevant ecosystems for community insights, content discovery, brand perception and international audience engagement.
• Collaborate closely with product marketing, campaign management, sales, portfolio teams, international markets and external partners.
• Support the cultural adaptation of content for different regions, including European markets and China-related communication contexts.
• Analyse content and social media performance, derive recommendations and continuously improve reach, engagement, relevance and lead contribution.
• Manage stakeholders, agencies and internal contributors with a high degree of ownership and structure.

Qualifications

• Several years of experience in digital marketing, social media management, content marketing or product marketing, preferably in a B2B technology environment.
• Proven experience in leading social media channels and developing platform-specific content strategies.
• Experience in social selling, employee advocacy or sales enablement programs.
• Strong editorial skills and experience in managing channel specific content or thought leadership content.
• Solid understanding of IoT connectivity, or comparable digitalization technology topics.
• Strong ability to translate technical topics into clear, relevant and engaging content for business audiences.
• Hands-on experience with AI tools for marketing, content creation, research, localization, automation and performance optimization.
• Understanding of GEO, AI search, generative engines and the changing role of content visibility in AI-driven environments.
• Familiarity with platforms such as LinkedIn, YouTube, TikTok, Reddit and WeChat.
• Ability to identify trends, community signals and platform-specific opportunities across international markets.
• Analytical mindset and experience with content, social media and campaign performance metrics.
• Strong project management skills and ability to coordinate multiple stakeholders.
• Excellent German and English skills, both written and spoken; additional language skills, especially Chinese, are a plus.
• Confident use of tools such as MS Office, LinkedIn Campaign Manager, LinkedIn Sales Navigator, YouTube Studio, Canva, Adobe Suite, HeyGen, AI tools and analytics platforms.

Company Description

As Hungary’s most attractive employer in 2025 (according to Randstad’s representative survey), Deutsche Telekom IT Solutions is a subsidiary of the Deutsche Telekom Group. The company provides a wide portfolio of IT and telecommunications services with more than 5300 employees. We have hundreds of large customers, corporations in Germany and in other European countries. DT-ITS received the Best in Educational Cooperation award from HIPA in 2019, acknowledged as the Most Ethical Multinational Company in 2019. The company continuously develops its four sites in Budapest, Debrecen, Pécs and Szeged and is looking for skilled IT professionals to join its team.