[Hiring] Digital Marketing Manager @Care Access

Role Description

The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.

How You'll Make An Impact

• Digital Paid Media Strategy:
  • Develop and implement digital marketing strategies to support patient recruitment.
  • Manage paid advertising campaigns across search, social, and display platforms.
  • Analyze performance data to uncover actionable insights and drive channel optimizations.
  • Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
• Omnichannel Activation:
  • Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels.
  • Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings.
• Media Spend Analysis:
  • Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies.
  • Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance.
• Automation & Technology:
  • Work with development and analytics teams to further build out our marketing automation.
• Other Responsibilities:
  • Assist with additional project planning as needed.
  • Continuous A/B testing on email and SMS marketing.

Qualifications

• Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels.
• Passion for data analysis and uncovering growth opportunities.
• Experienced in building multi-million dollar ad strategies.
• Proactive problem-solver with excellent attention to detail.
• Ability to lead cross-functional teams and manage multiple projects.

Requirements

• Bachelor’s degree in marketing or a related field.
• 5+ years of experience in digital/performance marketing and performance optimization.

Benefits

• Paid Time Off (PTO) and Company Paid Holidays.
• 100% Employer paid medical, dental, and vision insurance plan options.
• Health Savings Account and Flexible Spending Accounts.
• Bi-weekly HSA employer contribution.
• Company paid Short-Term Disability and Long-Term Disability.
• 401(k) Retirement Plan, with Company Match.