Role Description
The Digital Marketing Manager at Intellisea holds a critical position within our organization. This role involves planning, overseeing, and executing all aspects of our digital marketing strategy, including:
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SEO (search engine optimization)
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SEM (search engine marketing)
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SMM (social media marketing)
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Email marketing
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Content marketing
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Analytics
The successful candidate will possess a superior understanding of current marketing tools and strategies, and will be able to lead integrated digital marketing campaigns from concept to execution.
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Develop and manage an efficient digital marketing strategy that aligns with the companyβs goals.
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Implement strategies that improve search engine ranking, attract customers, and increase revenue.
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Manage SEM campaigns, build and maintain SEO, and track KPIs to assess performance and pinpoint issues.
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Manage all digital marketing channels such as website, blogs, sales pages, social media to ensure brand consistency.
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Prepare and manage a digital marketing budget.
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Create and maintain a robust online presence for our company.
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Analyze customer behavior and adjust advertising campaigns accordingly.
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Collaborate with internal teams to design, develop, and implement digital projects.
Qualifications
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Bachelor's degree in Marketing, Digital media, or relevant field.
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A master's degree would be a plus.
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Minimum of 3 yearsβ progressive experience in digital marketing.
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Proven experience implementing and managing SEO/SEM and CRM software.
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Understanding of HTML, CSS, JavaScript is required.
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Working knowledge of WordPress is a plus.
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Proficient in web analytics software and keyword tools.
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Experience with social media, Google Adwords, email campaigns, and SEO/SEM.
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Solid understanding of ecommerce, PPC, and performance marketing.
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Excellent understanding of digital marketing concepts and best practices.
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Exceptional analytical skills and data-driven thinking.
Benefits
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Competitive salary with performance-based bonuses.
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Plenty of opportunities for professional growth and advancement.
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Comprehensive healthcare coverage including medical, dental, and vision.
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Work-life balance with flexible work hours and remote working days.
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Continuing education and conference opportunities.