[Hiring] Digital Marketing Manager @Sun Home Saunas

Role Description

Most digital marketing manager roles are three layers removed from the people making decisions. This one isn't. You'll sit at a small table with the founders and the Director of Digital Marketing, and your read on the data will directly shape where seven-figure budgets go.

You'll also walk into an environment that's different from what you're used to. If you're someone who genuinely works with AI — not just a few ChatGPT prompts, but actually integrating it into how you think and operate — you'll feel at home here. We take AI-driven product discovery seriously (GEO, AEO, AI Overviews) and you'll be part of those strategic conversations. And our $8,000+ average order value means that the work you do here has a weight to it — every decision lands harder, every mistake costs more, and every win compounds.

We work with a performance agency that runs paid media across Meta, Google, YouTube, and CTV. You won't be in the ad accounts daily, but you'll be deeply involved — reviewing creative, questioning performance data, and collaborating on strategy. We also have a Social Media Manager who owns organic. Your focus is the space in between and around those functions: content, site experience, and campaign execution.

If you want to be the person who executes a plan someone else already figured out, this isn't the role. If you want to be in the room where the plan gets made — and then own the execution — keep reading.

Qualifications

• 3-5 years in DTC ecommerce marketing, with hands-on execution across content and campaign management
• Proficiency with Klaviyo (flows, segmentation, reporting) and Shopify Admin (discounts, product management, basic operations)
• Strong writing skills — you'll be creating content that needs to be factually precise and persuasive at an $8K+ price point
• Analytical rigor — you can navigate GA4 beyond surface-level dashboards
• Technical literacy — you should be comfortable enough with the technical layer to identify when something is broken
• Demonstrated ability to go deep: you synthesize complex information before acting, not after

Requirements

• Experience marketing high-AOV products ($1,000+)
• Familiarity with GEO (Generative Engine Optimization) or a clear point of view on how AI is changing product discovery
• Experience working alongside a performance agency
• CRO experience or strong intuition for why visitors convert or don't
• Comfort diagnosing technical issues in a browser
• Any level of technical building ability (HTML, CSS, Liquid, JavaScript, Python)

Benefits

• A pivotal role at one of America's fastest-growing companies
• A fully remote work environment that was rated a Great Place to Work® 2025-2026
• Flexible hours and attractive PTO schedule
• Competitive compensation and benefits package
• Opportunities to grow with the company and shape its ecommerce future