[Hiring] Digital Marketing Executive – Influencer & Social Media @TestHiring

Role Description

• Develop and execute comprehensive social media strategies tailored to the cosmetics industry, focusing on engagement, reach, and conversion.
• Identify, vet, and manage relationships with micro, mid-tier, and macro influencers in the beauty and lifestyle space.
• Create and manage influencer campaign briefs, contracts, deliverables, and performance tracking.
• Monitor and analyse social media KPIs (engagement rate, reach, CTR, conversion, ROI) using tools like Google Analytics, Meta Business Suite, and Hootsuite.
• Produce and curate high-quality, platform-optimized content (videos, reels, stories, carousels) that align with brand aesthetics and campaign goals.
• Stay ahead of emerging trends in digital marketing, social media algorithms, and beauty consumer behaviour.
• Collaborate with the creative team to develop compelling visual and written content for campaigns.
• Report regularly on campaign performance and provide actionable insights for optimization.
• Manage social media community engagement, including responding to comments, messages, and feedback in a timely and brand-appropriate manner.
• Support product launches and seasonal campaigns with targeted influencer and social media initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2–5 years of proven experience in digital marketing, with a strong focus on social media and influencer marketing within the beauty, cosmetics, or lifestyle industry.
• Demonstrated success in managing influencer campaigns, including negotiation, content oversight, and performance evaluation.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of Instagram, TikTok, YouTube Shorts, and Facebook content formats and best practices.
• Excellent written and verbal communication skills with a flair for creative storytelling.
• Ability to manage multiple campaigns simultaneously under tight deadlines.
• Data-driven mindset with the ability to interpret metrics and optimize strategies accordingly.
• Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite, CapCut) is a plus.
• Proven track record of increasing brand visibility, engagement, and sales through digital channels.
• Located in Ahmedabad or willing to work remotely with local presence for collaboration.