[Hiring] Digital Marketing Executive – Influencer & Social Media @TestHiring
Digital Marketing Executive – Influencer & Social Media @TestHiring
Marketing
Salary unspecified
Remote Location
Employment Type full-time
Posted Today

[Hiring] Digital Marketing Executive – Influencer & Social Media @TestHiring

Today - TestHiring is hiring a remote Digital Marketing Executive – Influencer & Social Media. 💸 Salary: unspecified 📍Location: India

Role Description

  • Develop and execute comprehensive social media strategies tailored to the cosmetics industry, focusing on engagement, reach, and conversion.
  • Identify, vet, and manage relationships with micro, mid-tier, and macro influencers in the beauty and lifestyle space.
  • Create and manage influencer campaign briefs, contracts, deliverables, and performance tracking.
  • Monitor and analyse social media KPIs (engagement rate, reach, CTR, conversion, ROI) using tools like Google Analytics, Meta Business Suite, and Hootsuite.
  • Produce and curate high-quality, platform-optimized content (videos, reels, stories, carousels) that align with brand aesthetics and campaign goals.
  • Stay ahead of emerging trends in digital marketing, social media algorithms, and beauty consumer behaviour.
  • Collaborate with the creative team to develop compelling visual and written content for campaigns.
  • Report regularly on campaign performance and provide actionable insights for optimization.
  • Manage social media community engagement, including responding to comments, messages, and feedback in a timely and brand-appropriate manner.
  • Support product launches and seasonal campaigns with targeted influencer and social media initiatives.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 2–5 years of proven experience in digital marketing, with a strong focus on social media and influencer marketing within the beauty, cosmetics, or lifestyle industry.
  • Demonstrated success in managing influencer campaigns, including negotiation, content oversight, and performance evaluation.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
  • Strong understanding of Instagram, TikTok, YouTube Shorts, and Facebook content formats and best practices.
  • Excellent written and verbal communication skills with a flair for creative storytelling.
  • Ability to manage multiple campaigns simultaneously under tight deadlines.
  • Data-driven mindset with the ability to interpret metrics and optimize strategies accordingly.
  • Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite, CapCut) is a plus.
  • Proven track record of increasing brand visibility, engagement, and sales through digital channels.
  • Located in Ahmedabad or willing to work remotely with local presence for collaboration.
Before You Apply
remote Be aware of the location restriction for this remote position: India
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Digital Marketing Executive – Influencer & Social Media @TestHiring
Marketing
Salary unspecified
Remote Location
Employment Type full-time
Posted Today
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remote Be aware of the location restriction for this remote position: India
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Apply for this position
Did not apply
Applied
Sent Follow-Up
Interview Scheduled
Interview Completed
Offer Accepted
Offer Declined
Application Denied
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