[Hiring] Digital Marketing Coordinator @Fairchild Equipment

Role Description

• Create, manage, and grow company social media profiles, including LinkedIn and Facebook.
• Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities.
• Design and produce engaging graphics and multimedia content aligned with brand standards.
• Conduct hashtag and audience research to increase post visibility and engagement.
• Monitor social media trends and recommend new strategies to enhance performance.
• Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data-driven insights.
• Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.
• Coordinate with internal teams to ensure consistent messaging and branding across all digital channels.
• Add, update, and maintain website content, including news articles, blog posts, banners, and company updates (e.g., new locations, awards).
• Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures (H1, H2, etc.).
• Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings.
• Update product specifications and add new models to the Fairchild website.
• Build and maintain web pages for all Fairchild-owned entities to showcase full product and service offerings.
• Support e-commerce initiatives by creating, optimizing, and maintaining product listings.
• Assist with planning and coordinating trade shows, dealership events, and promotional campaigns.
• Track, manage, and organize event materials (e.g., signage, displays, branded assets) to ensure readiness for future use.
• Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals.
• Stay current on digital marketing trends, tools, and best practices to continuously improve performance.
• Perform additional duties as assigned by the Director of Marketing and/or management.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
• Strong written and visual communication skills.
• Experience with social media platforms, especially LinkedIn and Facebook.
• Basic understanding of SEO principles and website content management.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
• Highly organized with strong attention to detail and ability to manage multiple projects.
• Experience with website CMS platforms (e.g., WordPress or similar).
• Basic analytics knowledge (social media insights, Google Analytics, etc.).
• Interest in B2B marketing and industrial/manufacturing industries.

Benefits

• Full benefits package, including Medical, Dental and Vision insurance.
• Ability to have a flexible work schedule.
• Possible remote work options.
• Casual office dress code.
• Generous Paid Time Off.
• Paid Holidays.
• 401(k) retirement plan and Employer Match.
• Wellness Program that offers the opportunity to earn a medical insurance discount.
• Company Paid Short-Term and Long-Term Disability.

Physical Requirements

• Exerting up to 25 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
• Frequent physical activity includes:
  • Stooping - bending body downward and forward by bending spine at the waist.
  • Kneeling - bending legs at knee to come to a rest on knee or knees.
  • Crouching - bending the body downward and forward by bending leg and spine.
  • Crawling - moving about on hands and knees or hands and feet.
  • Reaching - extending hand(s) and arm(s) in any direction.
  • Standing - remaining upright on the feet, particularly for sustained periods of time.
  • Walking - moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
  • Pushing - using upper extremities to press against something with steady force in order to thrust forward, downward or outward.
  • Pulling - using upper extremities to exert force in order to draw, drag, haul or tug objects in sustained motion.
  • Lifting - raising objects from a lower to a higher position or moving objects horizontally from position-to-position.
  • Fingering - picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
  • Grasping - applying pressure to an object with fingers and palm.
  • Talking - expressing or exchanging ideas by means of spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
  • Hearing - perceiving the nature of sounds at normal speaking levels with or without correction and having the ability to receive detailed information through oral communication.
  • Climbing - ascending or descending.
• Occasional physical activity includes:
  • Balancing - maintaining body equilibrium.
  • Fingering - perceiving attributes of objects by touching with skin, particularly that of fingertips.
• The visual acuity requirements include:
  • Close visual acuity to perform activities such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes.
• The conditions the worker will be submitted to include:
  • Subject to environmental conditions with activities that normally would occur indoors.
  • Occasionally required to function in narrow aisles or passageways.