[Hiring] Digital Marketing & Content Manager @Blue Yonder

Role Description

The Digital Marketing & Content Manager is responsible for developing and executing an integrated digital content strategy that increases brand awareness, drives customer engagement, and supports demand generation across the buyer journey. This role combines strategic content planning with hands-on content development, partnering closely with various teams to deliver compelling, audience-centric content across digital channels.

What You'll Do

• Content Strategy & Planning:
  • Develop, own, and execute content and the overall digital content marketing strategy aligned with business and strategic marketing objectives.
  • Build and maintain a comprehensive editorial calendar that supports product launches, campaigns, thought leadership, customer engagement, and demand generation.
  • Identify emerging industry trends, customer insights, and market opportunities to inform future content strategies.
  • Establish content governance, messaging frameworks, editorial standards, and best practices.
• Content Creation & Storytelling:
  • Create compelling, customer-focused content across multiple formats including:
    • Customer stories
    • Email campaigns
    • Videos
    • Webinars
    • Presentations
    • Sales enablement materials
    • Digital advertising
    • Event and trade show collateral
    • Company Website and supporting websites
    • Social Media (ex: LinkedIn)
  • Translate complex product capabilities into clear, differentiated messaging for multiple audiences.
  • Partner with Product Marketing to develop value propositions and tell compelling product stories throughout the customer lifecycle.
  • Serve as the primary editor to ensure consistency in messaging, tone, quality, and brand standards.
• Digital Marketing & Campaign Execution:
  • Integrate content into multi-channel marketing campaigns that drive awareness, engagement, lead generation, pipeline growth, and the customer lifecycle.
  • Collaborate with stakeholders to optimize content, performance, social media, and email marketing.
  • Support brand campaigns by delivering content that moves prospects from brand awareness to demand generation.
  • Ensure content is optimized for digital consumption and customer engagement.
• Cross-Functional Collaboration:
  • Partner closely with cross-functional teams to deliver aligned messaging and successful campaigns.
  • Gather stakeholder input to ensure content addresses customer challenges and business priorities.
• Leadership & Project Management:
  • Lead multiple content initiatives simultaneously while balancing competing priorities and deadlines.
  • Foster collaboration, innovation, and continuous improvement across content marketing efforts.

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience.
• 5–7+ years of experience in content marketing, digital marketing, or content strategy.
• Demonstrated success developing and executing integrated digital content strategies.
• Exceptional writing, editing, and storytelling skills with the ability to adapt messaging for different audiences and channels.
• Strong understanding of digital marketing, social media, email marketing, and content management systems (CMS).
• Experience using analytics and performance data to optimize content and marketing programs.
• Strong project management skills with the ability to manage multiple priorities and cross-functional stakeholders.
• Excellent communication, collaboration, and relationship-building skills.
• Self-motivated with a strong sense of ownership and accountability.

Requirements

• Familiarity with Creativity Suites, HTML/CSS, and modern content management platforms.
• Knowledge of demand generation, marketing automation, and integrated campaign execution.
• Familiarity with AI and AI Productivity tools.
• Experience supporting product marketing and sales enablement initiatives.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more