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Digital Marketing Channel Specialist
@Government Employees Health Association, Inc.
[Hiring] Digital Marketing Channel Specialist @Government Employees Health Association, Inc.
Apr 04, 2025 - Government Employees Health Association, Inc. is hiring a remote Digital Marketing Channel Specialist. 💸 Salary: $70,550 - $99,450 usd. 📍Location: USA.
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Role Description
This position creates deliverables, status reports and work products aligned with needs of the Digital Channels and broader Growth teams.
- Support Digital Channels team functions:
- Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s various websites
- Design and implement email campaigns for different functional areas using Salesforce Marketing Cloud
- Post social media content using Sprout Social or directly to platforms, as necessary
- Website content QA
- Goal tracking on company websites and in social platforms
- Data analysis:
- Website performance metrics, user behavior, and conversion rates using various web analytics tools (e.g., Google Analytics)
- Social media traffic, engagement, sentiment, competitive set performance
- Email performance, list performance, on-site and other conversion actions
- Reporting:
- Assist the Digital Channels team in producing regular reports and presentations on website, social, and email performance – highlighting key findings, trends, and recommendations for improvement.
- Data interpretation:
- Translate complex performance data into clear, concise, and actionable insights that can be understood by non-technical stakeholders.
- Competitive analysis:
- Conduct competitive analysis to benchmark our digital channel performance against industry standards and identify opportunities for improvement.
- Data integrity:
- Ensure the accuracy, integrity, and reliability of performance data by implementing proper tagging, tracking, and data governance practices.
- Understand and support goals/outcomes of cross-functional project stakeholders and Growth leadership.
- Create and implement webinar assets to support customer engagement, clinical and sales operations.
- Participate in development and implementation of marketing strategy and supports new marketing communication initiatives.
- Maintain brand, UX and CX standards for marketing efforts across G.E.H.A and all subsidiary brands.
- Stay up to date: Track industry trends, best practices, and emerging technologies.
Qualifications
- Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.
- 3-5 years of experience in digital channel management, preferably in a digital marketing environment.
- Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.
- Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.
- Understanding of business objectives and the ability to link campaign analytics findings to strategic goals and initiatives.
- Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.
- Meticulous attention to detail and a commitment to data accuracy and quality assurance.
- Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.
- A passion for staying updated with the latest trends and advancements in website analytics and digital marketing.
Requirements
- Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
- A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
- Latency (ping) response time lower than 80 ms.
- Hotspots, satellite and wireless internet service is NOT allowed for this role.
- A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
- Competitive pay/salary ranges
- Incentive plan
- Health/Vision/Dental benefits effective day one
- 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
- Robust employee well-being program
- Paid Time Off
- Personal Community Enrichment Time
- Company-provided Basic Life and AD&D
- Company-provided Short-Term & Long-Term Disability
- Tuition Assistance Program
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$70,550 - $99,450 usd
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 04, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
