[Hiring] Digital Marketing Associate @Legends EOR

Role Description

The Digital Marketing Associate will help increase the visibility, reach and impact of the organisation’s work across digital channels. The role provides hands-on experience across B2B marketing, digital advertising, content strategy, SEO, AI-driven search optimisation, event marketing and website management within the financial technology sector.

Key Responsibilities

• Digital Advertising
  • Support the planning and execution of digital marketing campaigns across LinkedIn, email and other relevant channels.
  • Monitor campaign performance and provide recommendations for optimisation.
  • Assist with audience targeting, A/B testing and conversion tracking.
  • Support the promotion of conferences, webinars, training programmes and industry initiatives.
  • Research and make recommendations on channel selection and usage, including paid usage.
• Website & Content Management
  • Create, publish and maintain website content using WordPress.
  • Optimise pages for user engagement and conversion.
  • Support content updates across news, insights, events and educational resources.
  • Help maintain content quality and consistency across digital channels.
• SEO & AI Search Visibility
  • Conduct keyword and topic research.
  • Identify opportunities to improve organic search performance.
  • Support the implementation of SEO best practices across website content.
  • Help develop strategies to improve visibility within AI-powered search tools and answer engines (GEO).
• Analytics & Reporting
  • Monitor website performance using analytics tools.
  • Track campaign effectiveness and marketing KPIs.
  • Produce reports and recommendations for continuous improvement.
  • Support data-driven decision-making across marketing activities.
• Events & Community Marketing
  • Assist with marketing campaigns for global industry conferences.
  • Promote and help create webinars, podcasts, including video production and editing, and training programmes.
  • Create content supporting industry working groups and thought leadership initiatives.
  • Support member engagement and communications activities.

Qualifications

• Excellent written communication skills.
• Strong attention to detail.
• Experience of and interest in digital marketing, advertising and content creation.
• Analytical mindset and willingness to work with data.
• Self-motivated and able to work independently.
• Comfortable using AI tools to support research and content development.
• Experience managing social media channels.
• Familiarity with LinkedIn Campaign Manager.
• WordPress experience.
• SEO knowledge.
• Google Analytics experience.