[Hiring] Digital Marketing Analyst @Leap Event Technology

Role Description

As a Digital Marketing Analyst, you will:

• Support Leap clients with digital marketing campaign creation, deployment, and QA review in email and paid media.

Responsibilities will include:

• Email Marketing (40%)
  • Editing Email templates in email marketing platform
  • HTML coding
  • Creating, scheduling and sending email campaigns for clients in their email marketing platform based on client input and approval
  • Collaborate with creative, analytics, and account teams to support campaign execution and delivery
• Paid Media (40%)
  • Build, launch, and manage paid media campaigns across Meta, Google, YouTube, Display, OTT/CTV, and emerging platforms
  • Support campaign setup including audience creation, tracking, UTMs, creative trafficking, and platform QA
  • Monitor campaign pacing, spend, delivery, and performance on a daily basis
  • Assist with campaign reporting, dashboard updates, and performance recaps
  • Maintain campaign organization including naming conventions, documentation, and workflow accuracy
  • Collaborate with creative, analytics, and account teams to support campaign execution and delivery
  • Troubleshoot campaign issues and help ensure campaigns remain active and healthy
• Quality Assurance (10%)
  • Proofreading
  • Link verification
  • Campaign audience and activation verification
  • Use of AI tools for QA
• Task Management (10%)
  • Managing client requests as received in project management tools
  • Clearly communicating with clients on requests
  • Clearly communicating with team members on requests and statuses of work
  • Accounting for time spent on projects in time tracking tools
  • Additional duties as assigned

Qualifications

• 2+ years of experience in a related role preferred
• Experience in sports, entertainment, ticketing, live events preferred
• HTML coding experience for email is preferred
• Experience with email marketing platforms such as Oracle Eloqua, HubSpot, Mailchimp, and/or Salesforce Marketing Cloud is a plus
• Experience with Meta Ads Manager or Google Ads
• Must have the ability to work independently and self-motivate
• Must have excellent communication skills, both written and verbal
• Must be capable of multi-tasking in a fast-paced environment
• Must possess a strong ability to manage one’s own time, prioritize tasks when given clearly defined goals and objectives
• Must be able to identify problems, their sources, and their potential solutions
• Must be a flexible and reliable team player

Requirements

• No travel required

Benefits

• Comprehensive Medical, Dental, Vision, and additional voluntary benefit options
• Flexible and generous paid time off
• Paid parental leave eligibility after one year of service
• 401K plan with company matching
• Reimbursement for event attendance up to $200
• Professional development through our internal LMS and the LeapU peer learning initiative

Company Description

Leap Event Technology is a remote-friendly company. This position is open to any candidate in North America.

Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before.

With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world.