[Hiring] Digital Marketing Analyst @CARFAX

Role Description

Join Team CARFAX as a Digital Marketing Analyst! The CARFAX Digital Marketing Analyst will be a key contributor in our strategic analysis for CARFAX products and online behavior. This will include collecting, interpreting, and analyzing data for various products that CARFAX has to offer. This person would be the subject matter expert who utilizes analytics to drive insights and optimize the business.

• Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
• Create measurement plans and frameworks to support enterprise strategies
• Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
• Communicate the effectiveness of new product launches, campaign launches, and site changes
• Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
• Manage the production of reporting, analysis, and report automation
• Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
• Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps

Qualifications

• Minimum 3 – 5 years’ experience with Adobe Analytics
• Solid understanding of the analytics process from strategy to tagging/implementation to reporting
• Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals
• Ability to use metrics to manage programs and measure success
• Proactive and self-motivated with a strong sense of ownership
• Highly analytical, detail oriented with strong business acumen and foresight
• Proven track record for problem solving and quality assurance (QA)
• Ability to translate, communicate, and distil metrics into a digestible, actionable marketing frameworks
• Proven ability to wrangle data from multiple sources
• Working knowledge of SQL, Python, or R
• Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
• Experience measuring Paid Media and Lifecycle Marketing performance is a plus

Benefits

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Great team and collaborative environment
• Casual, dog-friendly, and innovative office spaces

Company Description

• 10X Virginia Business Best Places to Work
• 10X Washingtonian Great Places to Work
• 9X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

Vacancy Status

This posting is for an existing vacancy.

Base Salary

The anticipated base salary range for this position is $76,500 to $102,000 annually. Final base salary will be determined based on geographical location, experience, and qualifications.

Benefits

Join a company that values your total wellbeing. Carfax offers competitive compensation, comprehensive healthcare coverage, and the chance to make a meaningful impact in an industry-leading organization.