[Hiring] Digital Marketer - PPC Specialist @Smart Workforce Solutions

Role Description

We are seeking a hands-on Digital Marketer to manage and optimise paid search campaigns across Google Ads and Microsoft Ads, with additional support across paid social channels. This role is suited to a highly operational, detail-oriented professional who enjoys working directly inside advertising accounts, improving campaign performance, and driving measurable outcomes across multiple education-focused brands operating internationally.

The successful candidate will take ownership of daily campaign execution, including:

• Bid adjustments
• Keyword expansion
• Ad copy testing
• Budget pacing
• Reporting
• AI-assisted automation

This is an excellent opportunity for someone who thrives in a fast-paced digital environment and wants to contribute meaningfully to lead generation and growth across several markets.

Qualifications

• Minimum 3 years of hands-on experience managing Google Ads accounts
• Proven experience improving quality scores, click-through rates, and cost efficiency through daily optimisation
• Strong working knowledge of Google Ads campaign types, including Search, Performance Max, Demand Gen, and similar campaign structures
• Experience managing Microsoft Ads and cross-platform paid search campaigns
• Strong keyword research skills and a track record of expanding profitable keyword coverage
• Demonstrated ability to manage budgets carefully and make sound allocation decisions across multiple accounts
• Comfortable compiling reports and communicating campaign performance clearly
• Experience using AI tools to automate or improve account management workflows, reporting, analysis, and optimisation tasks
• Clear understanding of where automation adds value and where human judgement remains essential
• Google Ads certifications will be advantageous
• Experience with Meta advertising and other paid social platforms will be beneficial
• Previous experience in education, lead generation, or multi-brand environments will be advantageous

Requirements

• Manage Google Ads and Microsoft Ads accounts daily across multiple brands, ensuring campaigns run efficiently and budgets remain on track
• Monitor and optimise quality scores by improving ad relevance, landing page alignment, and click-through performance
• Review search term reports regularly to identify negative keywords, reduce wasted spend, and uncover new keyword opportunities
• Adjust bids and budgets in line with performance trends, monthly pacing, and cost-per-lead targets
• Maintain well-structured campaigns with clear ad group themes, appropriate match types, and logical account hierarchy
• Conduct ongoing keyword research and expansion to improve coverage and capture new search demand
• Identify high-intent long-tail keyword opportunities and implement these into campaign builds
• Analyse competitor activity and auction insights to identify gaps and areas for growth
• Write, test, and refine ad copy variations to improve click-through rates and overall campaign performance
• Manage responsive search ads and monitor asset-level performance
• Ensure ad extensions are fully built out, relevant, and regularly refreshed
• Collaborate with internal creative teams to align landing page messaging with advertising content
• Track daily and monthly spend across all campaigns and flag pacing concerns early
• Reallocate budget across campaigns and brands based on performance and business priorities
• Compile regular reports on key performance metrics including CTR, CPC, quality score, conversion rate, cost per lead, and impression share
• Identify trends, anomalies, and optimisation opportunities, and act on them independently
• Design and run structured A/B tests across ad copy, landing pages, bidding strategies, and targeting approaches
• Support paid social activity across platforms such as Meta and emerging channels by assisting with setup, optimisation, and monitoring
• Build and maintain AI-assisted workflows for recurring account management tasks such as reporting, anomaly detection, budget checks, and keyword analysis
• Use automation and AI tools to improve efficiency while maintaining sound judgement over high-impact decisions

Benefits

• R23 000 per month (non-negotiable)