Role Description
We are seeking a creative, results-driven Digital Marketeer to lead our client's digital and search presence. This role is essential for an ambitious marketing team that needs a proactive partner to take a new website from an approved design mockup to a complete, high-performance launch.
This is the right role for someone who likes building, refining, and taking absolute ownership of a web and search function from the ground up. The ideal candidate will know how to bridge the gap between technical site architecture and conversion design, turning the firm's website into a continuously improving, case-generating engine.
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Turn approved design mockups into a fast, polished, fully responsive website, owning it end-to-end after launch.
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Build and maintain practice-area pages, location/landing pages, and blog templates within the CMS.
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Continuously improve UX, page speed, and accessibility while keeping the site secure, updated, and bug-free.
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Ship changes quickly—including new landing pages, design iterations, and experiments—without waiting on an outside vendor.
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Own site architecture, internal linking, crawlability, indexation, XML sitemaps, redirects, and Core Web Vitals optimization.
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Implement structured data and legal schema including LegalService/Attorney, FAQ, Review, and Breadcrumb variations.
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Lead high-intent keyword research focused on case-driving terms, specific injury types, and NYC locations rather than broad head terms.
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Structure and optimize on-page content in collaboration with the marketing team while maintaining E-E-A-T and YMYL legal standards.
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Manage and optimize Google Business Profile, local citations, and location pages to win NYC local and map-pack visibility.
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Contribute to link building and digital-PR efforts alongside the marketing team to build domain authority in a highly competitive market.
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Run CRO experiments, optimizing intake forms, click-to-call paths, and live chat to convert organic traffic into signed cases.
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Own GA4, Google Search Console, lead/call tracking, and rank tracking to translate data into a prioritized growth roadmap.
Qualifications
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3+ years of experience sitting at the intersection of web design/build and SEO (agency or in-house).
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Proven experience designing and building fast, modern, conversion-focused websites on Webflow or WordPress.
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Strong understanding of technical, on-page, and local SEO strategies with a real track record of moving rankings and traffic.
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Highly organized with the ability to manage an entire web launch and migration independently before a strict contract deadline.
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Excellent written and verbal communication skills.
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Experience in marketing for law firms or other competitive, high-intent local service is preferred.
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Familiarity with legal intake tools / CRMs and call-tracking platforms is preferred.
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Basic custom code (HTML / CSS / JS) for when the platform needs a nudge is preferred.
Requirements
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Position: Digital Marketeer
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Remote Status: Fully Remote
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Working Hours: 9am - 6pm EST
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Holidays: US Holidays
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Salary: USD 1500 - USD 2000 per month
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Internal Job ID: 1435