[Hiring] Digital Growth and CRM Specialist @Boomering Inc

Role Description

We are looking for a highly capable Digital Growth & CRM Specialist to support the growth of two ambitious brands through smart marketing systems, data-driven decision-making, and strong digital infrastructure. This role goes beyond traditional digital marketing—it focuses on building, managing, and optimising the systems that drive lead generation, customer journeys, and conversion.

• Act as the technical backbone of the marketing function, translating ideas into fully functioning campaigns and systems
• Manage and optimise CRM platforms, ensuring speed, accuracy, and efficiency in all customer journey processes
• Build, deploy, and maintain landing pages, funnels, and digital assets that convert
• Collaborate closely with the content and marketing team to bring campaigns to life
• Take ownership of backend marketing operations including apps, CMS platforms, and integrations
• Work independently while proactively identifying improvements and opportunities for growth
• Manage and optimise CRM systems (e.g., Genie AI / Go High Level) ensuring efficient workflows and accurate data handling
• Build, update, and optimise landing pages and marketing funnels
• Set up, run, and optimise Meta ad campaigns, with Google Ads as a potential growth area
• Maintain and update WordPress websites and other CMS platforms
• Support the management and development of internal apps (e.g., Replit-based systems)
• Build, manage, and optimize HTML based web pages and event microsites, with strong proficiency in front end web development, responsive design, troubleshooting, and implementing updates across live web environments when required.
• Track, analyse, and report on campaign performance, lead generation, and conversion metrics
• Translate data insights into actionable improvements across campaigns and systems
• Collaborate with internal stakeholders to execute marketing strategies effectively
• Take initiative in identifying system improvements, automation opportunities, and growth strategies
• Ensure all digital assets and systems are running efficiently and effectively at all times

Qualifications

• At least 2-3 years of experience in digital marketing, marketing systems, or a similar role
• Strong hands-on experience with CRM platforms and marketing automation tools
• Proficiency in CMS platforms such as WordPress
• Experience building and optimising landing pages and conversion funnels
• Solid experience running Meta (Facebook/Instagram) ad campaigns
• Strong proficiency in HTML, front end web development, and modern web design principles, with hands on experience building, editing, and maintaining responsive web pages and digital event sites.
• Exposure to app platforms or environments such as Replit is an advantage
• Experience tracking, analysing, and interpreting marketing performance data
• Familiarity with Google Ads is a plus
• Relevant certifications (e.g., Google Ads, Google Analytics, Meta) are advantageous but not required
• Strong organisational, analytical, and problem-solving skills
• Excellent communication skills and ability to work collaboratively
• High level of initiative with the ability to work independently in a fast-paced environment
• Advanced proficiency in Canva and graphic content creation, with the ability to design polished marketing materials, event graphics, social media assets, presentations, and branded digital content that aligns with company standards and campaign goals.

Benefits

• Genuinely caring Leadership Team
• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• Free pre-employment Medical Assessment (T&C apply)
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance.
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, and Premium Pays