[Hiring] Digital Experimentation Manager @Aquent

Role Description

Join a leading global services organization, a pioneer in delivering innovative solutions that empower businesses worldwide. We are seeking a dynamic individual to take the helm of our digital experimentation initiatives, driving significant business growth and optimizing every touchpoint of the user journey.

What You Will Do:

• Optimize web-based user experiences through comprehensive testing and data-driven methodologies.
• Own the A/B testing platform (Adobe Target) technical set-up, configuration, and documentation library.
• Design testing experiment hypotheses in collaboration with team members and stakeholders.
• Execute and monitor A/B and multi-variant tests to ensure rigorous methodology.
• Report on A/B testing performance and communicate findings to stakeholders.
• Collaborate with technical teams and developers to set up in-depth tracking mechanisms for tests.
• Establish cadence and governance for test documentation, version control, and post-test archival.
• Monitor test configuration and data integrity/validity to ensure reliable experiment results.
• Own and manage user feedback and research testing platform(s) to gather qualitative insights.
• Design and execute user research studies and feedback programs.
• Synthesize user feedback with quantitative testing data to triangulate findings.
• Establish a net-new feedback program roadmap aligned with business priorities.
• Maintain and improve user research documentation and insights library.
• Co-own the heatmapping and session recording platform to ensure consistent data flow.
• Map user journeys for live sites and test experiences.
• Synthesize heatmap, session recording, and behavioral data into clear narratives.
• Collaborate with the Senior Digital Performance Marketing Manager team to establish seamless data flow.
• Optimize in-depth tracking and event taxonomy for A/B tests.
• Troubleshoot testing-related analytics discrepancies and data integrity issues.
• Communicate testing program progress, results, and learnings to stakeholders.
• Support the Senior Manager, Digital Experience & Optimization with testing portfolio analysis.
• Partner with cross-functional teams to ensure testing requirements are clearly understood.

Qualifications

• 3+ years of direct experience in A/B testing and conversion rate optimization (CRO).
• Hands-on expertise with Adobe Target and demonstrated ability to manage platform technical set-up.
• Advanced knowledge of UX data tools including heatmaps, session recording, and journey mapping platforms.
• Demonstrated experience with user feedback and testing platforms.
• Strong quantitative analytical skills with the ability to design sound hypotheses.
• JS/jQuery or CSS familiarity for advanced testing processes.
• User-centric mindset with a deep understanding of B2B user behavior.
• Demonstrated proficiency with Google Analytics (GA4), Google Tag Manager, and web analytics best practices.
• Excellent written and verbal communication skills.
• Stellar attention to detail and commitment to data quality.
• Experience working collaboratively with global teams in different time zones.

Requirements

• Familiarity with personalization, segmentation, and advanced targeting capabilities.
• Certifications in Google Analytics, CRO, experimentation methodologies, or related fields.
• Experience with statistical analysis, sample size calculation, and multi-variant testing methodologies.
• Experienced with agile methodologies and comfortable in rapidly evolving environments.
• Proven experience building and scaling testing programs from early stage to mature operations.
• Understanding compliance and ethical standards in digital marketing and user research.
• Passion for continuous learning and staying current with industry trends.
• Multilingual is a plus!

Benefits

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.