[Hiring] Digital Content & SEO Specialist @Emapta

Role Description

The Digital Content & SEO Specialist strengthens online visibility across a respected financial services organization by combining CMS expertise, technical SEO, and performance insights. This opportunity offers exposure, work-life balance, and a long-term career with Emapta, created for top 1% talent ready to make an impact.

Qualifications

• 1-3 years of experience in digital content, SEO, content management, digital marketing, or a related field
• Hands-on expertise in managing and publishing content within a content management system (CMS)
• Comprehensive understanding of technical and on-page SEO
• Practical knowledge of implementing structured data and schema markup
• In-depth knowledge of search intent, keyword research, internal linking, content architecture, and content optimization
• Proven ability to conduct website and content audits and translate findings into actionable recommendations
• Familiarity with Google Search Console and Google Analytics 4
• Solid understanding of HTML and webpage structure
• Proficiency in Microsoft 365 applications
• Ability to collaborate with marketing, content, design, UX, development, and compliance stakeholders
• Excellent written and verbal communication skills
• Advanced writing, editing, proofreading, and content organization skills
• Exceptional attention to detail with the ability to balance competing priorities

Requirements

• Technical SEO experience using Semrush or similar platforms (strongly preferred)
• Working knowledge of Schema.org and JSON-LD (strongly preferred)
• Familiarity with AI search optimization, Answer Engine Optimization (AEO), or Generative Engine Optimization (GEO) (strongly preferred)
• Background in developing FAQ strategies based on user needs and search intent (strongly preferred)
• Involvement in content migrations, website redesigns, or CMS implementations (strongly preferred)
• Competence in using modern CMS platforms such as Webflow, Contentful, Storyblok, or similar systems (strongly preferred)
• Capability to collaborate with developers and work with CSS, JavaScript, or APIs (strongly preferred)
• Industry exposure in mortgage, financial services, real estate, or another highly regulated field (strongly preferred)

Responsibilities

• Content Management and CMS:
  • Manage day-to-day content and publishing activities within the company's CMS and other digital platforms.
  • Publish, update, optimize, and maintain content across the company's primary website and other web properties.
  • Ensure content remains accurate, current, accessible, on-brand, user-friendly, and search-optimized.
  • Maintain consistent content structures, formatting, metadata, taxonomy, tagging, and page components within the CMS.
  • Collaborate with marketing, product, compliance, UX, development, and other stakeholders to deliver engaging digital content.
• SEO and Organic Growth:
  • Execute on-page and technical SEO strategies across the company's digital properties.
  • Conduct regular content and SEO audits to identify opportunities, issues, and technical improvements.
  • Optimize page titles, meta descriptions, headings, URLs, image metadata, internal links, and other on-page SEO elements.
  • Develop and maintain internal linking strategies that improve user navigation and search engine understanding.
  • Perform keyword and search-intent research to support content planning and optimization.
  • Identify content gaps and opportunities based on search behavior, competitor activity, and business priorities.
  • Collaborate with the Digital Marketing Operations Specialist to monitor organic search performance and translate data into actionable recommendations.
  • Partner with developers and web teams to resolve technical SEO issues.
• Technical SEO and Structured Data:
  • Develop, implement, and maintain Schema.org structured data across relevant website content.
  • Determine appropriate schema types and requirements for different page templates and content categories.
  • Develop FAQ strategies that enhance user experience and search visibility.
  • Monitor and troubleshoot technical SEO issues using Google Search Console, Semrush, and other SEO platforms.
  • Establish technical SEO standards and governance across the company's web properties.
• Analytics and Optimization:
  • Monitor content and organic search performance using Google Analytics 4, Google Search Console, and other SEO platforms.
  • Track rankings, organic traffic, engagement, conversions, indexing, and other relevant KPIs.
  • Report regularly on content and SEO performance and recommend opportunities for improvement.
  • Apply performance data and insights to continuously optimize existing content.
  • Establish a consistent content optimization schedule based on audit findings.
  • Connect content performance with broader marketing and business objectives.

Benefits

• 5-day work week
• Weekends off
• Work-from-home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully customized Emapta laptop and peripherals
• Direct exposure to global clients
• Career growth opportunities
• Diverse, inclusive, and supportive work environment where every individual is respected, valued, and empowered to succeed
• Prime office locations in Bogotá and Medellín
• Unlimited upskilling through Emapta Academy courses