[Hiring] Digital Content and Marketing Coordinator @TestHiring

Role Description

• Own and execute ACLED’s growth strategy across key channels, focusing on pipeline generation and audience expansion.
• Build and optimise multi-channel campaigns that drive engagement, conversion, and revenue.
• Develop and continuously improve lead generation and nurturing funnels in partnership with sales.
• Generate ideas and campaigns around ACLED products and initiatives.
• Own the email programme end-to-end, including newsletters, nurture sequences, and campaign sends.
• Segment audiences and personalise messaging to improve engagement and conversion rates.
• Build automated workflows and lead scoring within CRM and automation tools such as Salesforce.
• Continuously test and optimise subject lines, content, and cadence based on performance data.
• Own the overall strategy and operational execution of industry events, webinars, and virtual roundtables as a core growth channel.
• Identify themes, speakers, and target audiences aligned with ACLED’s commercial priorities.
• Drive webinar promotion, registration, attendance, and post-event conversion.
• Repurpose webinar content into ongoing content assets.
• Manage event promotion, logistics, and follow-up to maximise pipeline impact.
• Partner with sales to ensure effective pre- and post-event engagement strategies.
• Translate ACLED’s data products and insights into clear, compelling value propositions and messaging.
• Own and/or support product launches, feature releases, and positioning across target segments.
• Develop sales collateral, including one-pagers, decks, and case studies, that enable sales and educate buyers.
• Collaborate with internal stakeholders to align messaging across research, analysis, and revenue teams.
• Track, measure, and report on campaign performance across all channels, including email, events, webinars, and digital.
• Use data to identify trends, optimise campaigns, and improve ROI.
• Build reporting frameworks tied to growth and revenue goals.

Qualifications

• 5+ years of proven experience in marketing and digital roles, ideally from the impact sector, tech for good, global social enterprise, or commercial experience from an INGO.
• Experience identifying target audiences and leading campaigns that engage, educate, and motivate.
• Self-starter with experience working remotely and a desire to learn, grow, and excel in the role.
• Deep intellectual curiosity about the product and customers’ motivations.
• Interest in the conflict prevention mission and an understanding of the international context.
• Knowledge of current digital growth techniques and best practices.
• Solid knowledge of website analytics tools.
• Proficiency with automation and CRM software, including Salesforce.
• Experience setting up and optimising digital advertising campaigns.
• Comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and corporate communication.
• Up-to-date knowledge of the latest trends and best practices in digital growth and measurement.
• BSc/MSc degree in Business, Communications, or a related field.