[Hiring] Digital Campaign Coordinator @Townsquare Ignite

Role Description

The Digital Campaign Coordinator acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists in client meetings, creating proposals, and partnering with internal teams to ensure a smooth campaign launch, and ongoing client support and campaign optimization. Success in this role comes in the form of accelerated sales and reduced campaign cancellations.

Pre-Sale

• Collaborate with sales & Ops teams to define campaign objectives, KPIs, and strategies.
• Conduct research using tools like SEM & SEO Planning Tools, Internal tools, Placer, Dstillery, Ad Mall, and SEM Estimates / Google Keyword Planner.
• Create or review proposals based on Ignite Pro media mix rules.
• Participate in client needs analyses (CNAs) and pitches.
• Request or provide ad examples and brainstorm creative, targeting, and campaign strategies.
• Respond to inquiries within 24 hours and provide actionable insights.
• Management and input of Lumina workflow tasks and details.

Post-Sale

• Work to implement campaign details in workflow systems and coordinate creative approvals with Creative Services, AEs, and clients.
• Gather and organize campaign details (targeting, geo, audience segments, etc.) for execution.
• Input details and conduct tasks in DSP platforms working with leadership from buying & trafficking team.
• Liaise with team members to ensure accurate campaign setup and monitor campaign performance.
• Review Internal System data for accuracy and address issues as needed.
• Schedule and participate in client check-ins to review performance and provide insights.
• Analyze campaign metrics and provide recommendations for optimization and upselling.
• Ensure all deliverables are on schedule, placements are on pace, and campaigns are optimized.
• Stay informed on product updates affecting proposals and campaigns.
• Collaborate with team members to confirm orders and reconcile revenue.

Qualifications

• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines.
• Exceptional Communicator. Experience taking the lead in interdepartmental projects.
• Experience with digital ad messaging best practices (does not build the ads).
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar.
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities.
• 1+ years experience in digital advertising.
• 4-year college degree or comparable work experience required.

Benefits

• 3 weeks of PTO (+ 9 paid holidays).
• Medical, Dental, and Vision Insurance.
• 401(k) Retirement Plan.
• Casual, high-energy work environment.
• Opportunity for upward mobility.
• Company provided laptop.