[Hiring] Digital Brand Specialist @High Point University

Role Description

High Point University’s Office of Communication is seeking a Digital Brand Specialist (Remote) to provide exceptional customer service and brand reputation coordination across online platforms. This role is responsible for engaging with students, parents, and prospective families by:

• Answering community questions
• Addressing concerns
• Correcting inaccurate information
• Ensuring brand alignment across digital forums

The position will also be responsible for:

• Generating responses and posting on platforms
• Identifying additional HPU constituents to share their own experiences with HPU

The Digital Brand Specialist plays a key role in enhancing HPU’s online reputation by:

• Proactively responding to inquiries
• Correcting misinformation
• Sharing brand-affirming content that reflects HPU’s values

This position requires strong communication, problem-solving, and writing skills to ensure a positive and informed digital experience for the HPU community. The working hours are 8:00am-5:00pm Monday-Friday.

Qualifications

• Bachelor’s degree preferred in English, Communications, or related field
• 2 years of customer service in a business with a reputation for first class customer service
• Proficient with Facebook and other social media platforms
• 1 year of experience in content writing
• Preferred experience with retail, service industry, or public relations

Requirements

• Ability to create statements on behalf of the University to post in online forums
• Ability to communicate in a positive manner
• Ability to execute multiple job functions
• Ability to focus on details and prioritize
• Proficiency with Microsoft products and willingness to learn various computer programs
• Proficiency in technology and quick to learn new software
• Proficiency with communicating on social media with clear, succinct writing skills
• Strong communication skills

Contact Information

For more information about this position, please contact Lauren Whitley, Assistant Vice President of Communication Management at [email protected] .