[Hiring] Digital Brand Experience Specialist @Bill Alexander Ford Lincoln

Role Description

We are seeking a creative and data-driven Digital Brand Experience Specialist to enhance and manage how customers interact with our brand across digital platforms. This role focuses on delivering consistent, engaging, and user-centered brand experiences across websites, social media, email, and digital campaigns. The ideal candidate blends marketing strategy, UX awareness, and analytics to create meaningful digital touchpoints that drive engagement, loyalty, and brand growth.

• Develop and execute digital brand experience strategies across web, mobile, and social platforms
• Ensure brand consistency across all digital channels and customer touchpoints
• Collaborate with marketing, design, content, and product teams to deliver cohesive campaigns
• Analyze customer journeys and optimize user experience (UX) and engagement
• Monitor brand performance metrics (engagement, conversion rates, retention)
• Manage and optimize website content, landing pages, and digital assets
• Support digital campaigns, product launches, and brand initiatives
• Conduct A/B testing and usability analysis to improve digital interactions
• Stay current on digital trends, emerging technologies, and customer behavior insights

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field
• 2–5+ years of experience in digital marketing, brand management, or UX-related roles
• Strong understanding of digital channels (web, social, email, SEO/SEM)
• Experience with analytics tools (Google Analytics, Adobe Analytics, etc.)
• Familiarity with CMS platforms (WordPress, Webflow, etc.)
• Knowledge of UX/UI principles and customer journey mapping
• Strong communication and cross-functional collaboration skills

Requirements

• Digital Brand Strategy
• User Experience (UX) Optimization
• Data Analysis & Insights
• Content & Campaign Coordination
• Customer Journey Mapping
• Creative Thinking & Innovation

Preferred Qualifications

• Experience with marketing automation tools (HubSpot, Marketo, Salesforce)
• Basic knowledge of HTML/CSS or web design tools
• Experience working in e-commerce or digital-first environments
• Certifications in Google Analytics, UX, or digital marketing

Benefits

• Competitive hourly compensation
• Remote work flexibility
• Opportunity to work on high-impact digital brand initiatives
• Career growth in marketing, UX, or brand strategy
• Collaborative and innovative work environment