[Hiring] Digital and Event Marketing Specialist @Ingenius Prep

Role Description

The Digital Marketing Manager will lead InGenius Prep's event marketing — including partner webinars and in-person events — while also driving content, advertising, and community growth on WeChat. This role builds brand awareness and generates qualified leads, positioning InGenius Prep as a leader in educational consulting, with expanding support for the new markets.

What You'll Do

• Develop strategies and tactics to promote our company and drive qualified leads to our front door
• Deploy successful full-cycle marketing campaigns (start to finish)
• Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
• Oversee in-house and partner presentations, RSVPs, and event success
• Research and attend industry events - expos, networking events, etc.
• Produce valuable and engaging content for WeChat
• Build strategic partnerships with key industry players
• Measure and report performance of marketing campaigns, gain insight, and assess against goals
• Leverage AI tools to improve marketing efficiency and output

Qualifications

• Have native-like fluency in Chinese speaking and writing
• Bring proficiency with Chinese social media platforms (WeChat and Xiaohongshu, etc.)
• Have strong time-management skills
• Have working knowledge of college applications/admissions process
• Have experience in marketing-related work (campus involvement, internships, etc)
• Stay up to date with the latest trends and best practices in marketing

Benefits

• Competitive salary
• Paid time off
• Healthcare
• Vision and dental insurance
• Retirement options
• Parental leave
• Remote work flexibility
• Professional development
• A fun, collaborative work environment

What We Believe

InGenius Prep is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.