[Hiring] Digital and Creative Marketing Specialist @Cultura Technologies

Role Description

Greenstone is seeking a passionate and driven Digital & Creative Marketing Specialist who is a self-starter, adaptable, and analytically minded, with a strong desire to contribute to business growth. In this role, you will lead the development and execution of a cohesive digital and creative marketing strategy, owning the brand identity and visual direction across all channels. You will conceptualize, design, and deploy visually compelling, on-brand campaigns that enhance the customer experience and drive net new prospect growth across email, social, display, and other digital platforms. This position also plays a key role in designing high-impact marketing assets and supporting event initiatives, ensuring a consistent and engaging brand presence across both digital and in-person experiences.

Key Responsibilities

• Contribute to and execute a cohesive digital and creative marketing strategy.
• Develop and deploy campaigns that enhance customer experience and drive net new prospect growth across email, social, SEO, SEM, display, and other digital channels.
• Partner closely with sales to understand pipeline needs and align digital efforts to increase lead generation and conversion into qualified opportunities.
• Collaborate with sales and marketing teams to define and refine target audiences, marketing profiles, and customer personas.
• Influence and contribute to overall marketing strategy by identifying and testing new channels and opportunities for growth.
• Design and produce high-quality visual assets for digital and print.
• Develop engaging, on-brand social media graphics and visual content aligned with campaign objectives.
• Create visually compelling presentations for sales, leadership, and external audiences.
• Produce light motion graphics and animations to enhance digital engagement.
• Support website design and development efforts to improve user experience and performance metrics.
• Measure, analyze, and report on key performance indicators (KPIs) and campaign outcomes.
• Collaborate cross-functionally to develop digital content, including writing and editing email and social media copy.
• Support event marketing initiatives, including booth design, signage, and promotional materials.
• Coordinate tradeshow and event logistics, including vendor management and on-site support.
• Manage inventory and production of branded merchandise and event materials.
• Partner with external vendors to ensure timely delivery of high-quality assets.
• Maintain a commitment to continuous professional development by staying current on industry trends.

Qualifications

• 3+ years of experience in graphic design, with advanced proficiency in tools such as Adobe Creative Suite, Figma, and/or Canva.
• Strong attention to detail with a commitment to maintaining brand consistency across all assets and channels.
• Working knowledge of motion design or animation.
• Experience planning and coordinating tradeshows, conferences, or corporate events.
• Strong organizational and project management skills.
• Ability to analyze event and campaign performance.
• Proficiency in using data and analytics to measure, interpret, and report on campaign performance.
• Strong collaboration and communication skills.
• Experience within the agri-food sector is considered an asset.
• Self-motivated and proactive, with the ability to prioritize tasks and manage time effectively.

Requirements

• 3+ years of experience in digital marketing and/or graphic design, with a strong portfolio.
• Proven ability to think both creatively and analytically.
• Working knowledge of web design and development.
• Experience using marketing technology (MarTech) platforms.
• Self-motivated and proactive, with a strong sense of curiosity.

Preferred Education

• Bachelor’s degree in a related field such as marketing, business, communication, website/graphic design, or equivalent experience.

Location

• Remote opportunity can work anywhere in the United States. Eastern/Central time zones preferred.

Travel

• Yes, up to 5%. Travel for team/company meetings or tradeshow/conference.

Worker Type

• Regular

Number of Openings Available

• 1