[Hiring] Digital Advertising Associate @GoodPower

Role Description

In this position, the Digital Advertising Associate will work to advance the programmatic and strategic growth of GoodPower through implementing, managing, and improving GoodPower’s paid advertising campaign strategies in key states and nationally. They will work to strengthen GoodPower’s role and impact in advocating for an end to the era of fossil fuels, a swift and equitable transition to renewable energy, and an increase in diverse youth participation in our democracy.

This is a future-facing role for an ads expert who thrives at the convergence of digital innovation, audience segmentation, and data-driven campaign performance. This is a full-time, remote position based in the United States. The Digital Advertising Associate will work from home, meet regularly by video chat with GoodPower team members and partners, and conduct the majority of activities both online and in-person, when safe. The Digital Advertising Associate must be available for travel within the United States to participate in staff retreats and/or conferences.

Key Responsibilities

• Campaign Strategy & Management
  • Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).
  • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics.
  • Manage audiences, targeting, creative assets, and tracking systems to optimize performance.
• Creative Development & Optimization
  • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.
  • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead.
  • Leverage retargeting and segmentation to increase retention and campaign effectiveness.
  • Implement new tracking and reporting methods to enhance performance insights.
• Cross-Departmental Collaboration
  • Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives).
  • Support the development team with funder collateral, including campaign impact reports and presentations.
  • Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting.
• Data, Insights & Innovation
  • Monitor and analyze KPIs; provide actionable recommendations for optimization.
  • Research and test innovative strategies to expand reach, engagement, and efficiency.
  • Stay current on audience sentiment, platform innovations, and industry trends.

Qualifications

• 3 plus years of experience in the digital marketing or digital organizing field.
• Strong analytical skills with the ability to set priorities, complete work, and meet deadlines with minimal supervision.
• Strong Excel or Google Sheets skills.
• Self-starter with strong organizational skills and creativity, able to couple big-picture strategy with strategic implementation.
• Familiarity with digital tools (e.g., GSuite, Slack, Canva, Jira, etc.).

Requirements

• Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads.
• Experience working with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms.
• Copywriting experience.
• Graphic design experience.

Benefits

• Annual salary range: $70,000-80,000, commensurate with experience.
• Generous benefits include:
  • Medical, Dental, Vision.
  • 403b retirement savings plan.
  • Vacation, Sabbatical, Paid Parental Leave.
  • 2 Floating Holidays, 2 Community Service Floating Holidays.
  • Sick time.
  • Two weeks of full-staff time off (July 4 week and Christmas-New Years week).
  • 13 observed holidays.

Application Guidelines

GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.