Back to Remote jobs >
Marketing
Demand Generation Specialist II, Acquisition
@Nelnet Business Solutions
[Hiring] Demand Generation Specialist II, Acquisition @Nelnet Business Solutions
Mar 29, 2025 - Nelnet Business Solutions is hiring a remote Demand Generation Specialist II, Acquisition. 💸 Salary: $70,000 - $95,000. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Demand Generation Specialist II supports the planning, execution, and optimization of B2B demand generation programs with a focus on account-based marketing (ABM) and product-led growth (PLG) strategies. This role is critical in implementing and maintaining the marketing technologies and nurture programs that drive customer acquisition, engagement, and retention within a self-serve funnel. This role is ideal for someone who is energized by the challenge of building, optimizing, and implementing new strategies.
- Partner with the Demand Generation Manager team and stakeholders to build and execute targeted multichannel campaigns, including email communications, nurture sequences, and outbound prospecting strategies that align with PLG objectives.
- Use CRMs and data enrichment tools for more targeted and effective campaigns.
- Support the implementation of campaigns that align with customer journeys, ensuring nurturing, engagement, and activation within the PLG funnel.
- Coordinate with the Demand Generation and Content team on content creation, scheduling, and deployment across various channels to align with campaign objectives and ensure timely delivery.
- Build and maintain responsive email templates, landing pages, and workflows that meet performance standards and ensure consistency across devices and browsers.
- Manage and optimize the lead lifecycle, including lead capture, scoring, nurturing, and enrichment.
- Collaborate with Sales and Operations teams to ensure accurate lead flow, prioritization, and alignment with CRM data.
- Monitor, analyze, and report on campaign performance metrics such as engagement rates, conversion rates, and lead progression through the funnel.
- Design and implement A/B and multivariate tests across email, landing pages, and outbound campaigns to improve engagement.
- Ensure campaigns adhere to regulatory standards, including CAN-SPAM, GDPR, and other relevant requirements, while maintaining high deliverability and sender reputation.
- Collaborate with the creative team to ensure brand consistency and messaging alignment across all channels.
- Take an active role in rebuilding and optimizing demand generation programs, implementing scalable processes, and leveraging new tools and strategies to drive growth in a rapidly evolving environment.
- Work independently and creatively to execute campaigns, leveraging third-party data platforms and paid media to drive demand.
Qualifications
- Bachelor’s Degree or equivalent (Marketing, Business, or Advertising preferred).
- 3-5 years of experience in demand generation, marketing automation, or a related field.
- Hands-on experience with marketing automation tools, CRMs, and third-party data platforms.
- Experience executing and optimizing paid ad campaigns.
- Experience with PLG funnels or ABM and SaaS/B2B environments is highly desirable.
Requirements
- Strong experience with marketing automation platforms.
- Working knowledge of HTML and CSS.
- Proficiency in analyzing campaign performance deriving actionable insights to optimize ROI.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Strong verbal and written communication skills for effective collaboration.
- Ability to develop innovative solutions to meet campaign challenges and continuously improve on strategies.
- Passion for understanding customer behavior and designing campaigns that align with their needs.
- A strong desire to build, optimize, and implement marketing programs in a rebuilding environment—energized by solving challenges and creating new, scalable demand generation processes.
Benefits
- Medical, dental, vision, HSA and FSA.
- Generous earned time off.
- 401K/student loan repayment.
- Life insurance & AD&D insurance.
- Employee assistance program.
- Employee stock purchase program.
- Tuition reimbursement.
- Performance-based incentive pay.
- Short- and long-term disability.
- Robust wellness program.
Similar Remote Jobs
More jobs at Nelnet Business Solutions
-
Customer Service $45,000-$60,000 USAMar 28, 2025
-
Software Development $120,000-$140,000 annually USAMar 25, 2025
-
Sales / Business $80,000-$90,000 annually USAMar 08, 2025
More Marketing jobs
-
Marketing $75,000 - $112,000 USAApr 02, 2025
-
Marketing unspecified EuropeApr 02, 2025
-
Marketing unspecified USAApr 02, 2025
More jobs in USA
-
QA unspecified USA, IndiaApr 02, 2025
-
All others unspecified USA, IndiaApr 02, 2025
Kickstart Your Job Search
Need advice to apply?
Join our free
Webinar « 3
Mistakes to Avoid When Looking For A Remote Startup Job (And What To Do Instead) »
Register for free
Unlock 54,428 additional remote jobs, advanced search & email notifications
Get Access Now
Too many emails? Declutter your inbox with Meco
Your home for reading newsletters
Try for free - no card required.
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$70,000 - $95,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 29, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
