[Hiring] Demand Generation Specialist @PureCars

Role Description

PureCars is seeking a Demand Generation Specialist to build and scale the multi-channel engine that fuels our pipeline. In this role, you’ll translate our dealer technology into high-converting campaigns across email, paid, organic, and ABM channels for our largest dealer groups. Partnering closely with Sales, Customer Support, and our Campaign Operations Manager, you will co-design and execute strategy—turning interest into qualified opportunities. If you excel at bridging product capability with dealer needs and want to help build a demand engine largely from the ground up, let's talk.

What You'll Do:

• Launch and scale multi-channel demand-generation campaigns across digital channels, including email, paid social, and search, to drive engagement, conversions, and qualified pipeline.
• Design targeted buyer journeys informed by dealer group intelligence, buying group dynamics, and industry signals.
• Collaborate closely with the Campaign Operations Manager, incorporating their execution and creative perspective directly into campaign strategy decisions.
• Partner with Director, Product Marketing and Demand Generation to define and operationalize named dealer-group strategies, segmentation models, and buying group engagement for target accounts.
• Execute coordinated account-based marketing programs that nurture dealer groups through the customer journey.
• Measure campaign performance across channels and run continuous experiments to improve engagement, conversion, and pipeline generation.
• Accelerate marketing-generated pipeline by optimizing conversion across the full funnel, from lead acquisition through opportunity creation.
• Architect and operate the marketing automation engine for lead acquisition, campaign execution, reporting, and funnel insight.

Qualifications

• 4+ years of experience in B2B marketing at a growth-stage company.
• Proficiency with Salesforce, Salesforce Account Engagement, and HubSpot for campaign management, automation, and reporting.
• Experience with AI marketing tools and workflows that meaningfully enhance performance, not just generate copy.
• Exceptional oral and written communication skills, with the ability to adapt campaigns across segments, roles, and audiences.
• A builder mindset - proactive in identifying problems and shipping solutions.
• Data-driven aptitude, comfortable using dashboards and performance metrics to guide strategy and track pipeline and revenue impact.
• Comfortable working in a small team where campaign strategy is shaped together, not decided in isolation.
• Proven ability to thrive in a fast-paced environment, adapting to shifting priorities with partial guidance.
• Experience in automotive retail or dealership technology preferred, but not mandatory.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Bonus Points For:

• Experience marketing to both individual automotive dealers and large enterprise dealer groups.
• Familiarity with the automotive retail technology landscape (CRM, CDP, data mining, digital advertising, or service marketing tools).

Benefits

• Culture: Join a team of like-minded and driven individuals who are passionate about providing the industry's best customer success experience.
• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.