[Hiring] Demand Generation Manager, ABM @Customer.io

Role Description

Hi, my name is Cody Stover, Director, Demand Gen at Customer.io, and I'm looking for a Demand Generation Manager, ABM. We're growing fast in North America and looking for a marketer who knows how to win competitive deals — and builds the ABM programs to make it happen at scale.

• Lead competitive displacement campaigns targeting accounts using competing marketing automation tools like Marketo, Klaviyo, and Braze.
• Own the strategy and execution of 1:1 and 1:few account-based programs — spanning email, gifting, referral, and other relevant channels.
• Collaborate with Sales Directors and AEs to source new deals and accelerate strategic ones.
• Be accountable for outcomes, not just execution.

Qualifications

• Located in North America.
• Competitive marketing experience — proven track record building takedown campaigns, displacement messaging, and sales plays targeting specific platforms.
• Track record of success in creating and scaling demand programs in B2B SaaS.
• Hands-on experience running ABM programs end-to-end.
• Experience with direct mail, gifting, and physical campaign execution.
• Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft.
• Strong collaborator with sales.
• ROI and metrics-driven.
• Growth mindset and self-motivated.
• Familiarity with the MarTech competitive landscape is a strong plus.

Requirements

• Run competitor takedown campaigns targeting priority accounts.
• Scale the ABM program in North America.
• Build and iterate on ABM plays that break through the noise.
• Partner closely with AEs and Sales Directors to identify intent signals.
• Develop coordinated post-campaign follow-up strategies.
• Turn one-off experiments into repeatable programs.
• Support targeted field events and executive experiences in North America.

Benefits

• Starting salary of $115,000 USD, depending on experience.
• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family.
• 16 weeks of paid parental leave.
• Unlimited PTO.
• Stipends for remote work and wellness.
• Professional development budget.

Company Description

Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.