[Hiring] Demand Generation Manager @Rosie's People

Role Description

Our client is an early-stage technology company developing AI-driven cyber risk intelligence and compliance solutions for organisations operating in increasingly complex security environments. The business is developing a growing portfolio of cyber intelligence and quantum-security solutions and is now looking for a Demand Generation Manager who can help translate that product proposition into market awareness, engaged communities and a qualified pipeline.

This is a hands-on opportunity rather than a traditional corporate marketing position. You will be joining a pre-revenue, early-stage venture where the emphasis at this stage is on building market traction, developing the demand engine and contributing to the company's longer-term growth.

The engagement is therefore likely to be particularly suited to someone who is comfortable participating in an early-stage venture alongside other professional commitments and is motivated by longer-term participation in the growth and value created by the business, rather than someone seeking a conventional full-time employment structure.

Further details regarding the engagement and participation structure will be discussed directly with candidates progressing through the process.

Qualifications

• Experience building B2B demand-generation campaigns
• Hands-on HubSpot experience
• Experience with GA4 and Google Tag Manager
• An example of a campaign, community or channel you personally helped grow
• Experience marketing cybersecurity, technology or other complex B2B products

Requirements

• Building and running demand-generation campaigns across LinkedIn, email, webinars and content
• Developing market awareness and engagement across relevant cybersecurity communities
• Supporting organic social activity across LinkedIn, X, Facebook and other relevant channels
• Identifying opportunities to build engaged communities across platforms such as Instagram and TikTok
• Managing social content calendars, scheduling, publishing and engagement reporting
• Shaping messaging for CISOs, risk leaders, compliance teams, SMEs and innovation leaders
• Creating nurture journeys for complex B2B buying committees
• Supporting lead generation and conversion activity
• Managing and improving marketing automation and lifecycle workflows
• Supporting funnel tracking, attribution and performance reporting
• Turning technical cybersecurity concepts into clear and engaging market-facing narratives
• Testing channels, messaging and campaigns and using the resulting data to improve performance

Benefits

• Flexible, fractional engagement within a pre-revenue technology venture
• Considerable autonomy over how demand-generation activity is built and developed
• Direct access to senior leadership
• Opportunity to influence the demand-generation approach from an early stage

Engagement Structure

This is a flexible, fractional engagement designed for someone who understands the nature of participating in an early-stage business and is comfortable with a structure centred on longer-term participation in company growth rather than a conventional package at this stage. The role can therefore be undertaken alongside other compatible professional commitments.