[Hiring] Demand Generation Manager @Other World Computing

Role Description

As our Demand Generation Manager, you will own the strategy and execution to transform OWC Jellyfish into a widely recognized industry staple — driving inbound leads that fuel $10M in annual revenue.

• Own inbound lead growth.
• Track, analyze, and optimize monthly lead count toward a goal of 607+ qualified inbound leads per year.
• Create and publish content consistently.
• Produce at least 2 case studies and 4 blog posts per month; develop quarterly product demo videos; manage a content calendar centered on customer pain points.
• Expand reach.
• Place cross-pollination articles on industry sites, coordinate localized events, and develop advertising and workflow content that meets buyers mid-research.
• Convert website visitors.
• Improve site conversion rate through targeted messaging, landing page optimization, and a clear customer journey from awareness to Marketing Qualified Lead.
• Collaborate cross-functionally.
• Partner with Sales, Marketing, and Web Development to align messaging, accelerate the sales cycle, and refine targeting.
• Analyze and iterate.
• Use data to continuously improve campaign performance, audience targeting, and content strategy.

Success Metrics — First 6 Months

• Inbound lead count: +70% within 3 months
• Website conversion rate: +50% within 3 months
• Sales cycle length: 2–4 weeks within 6 months

Qualifications

• 5+ years in demand generation, content marketing, or growth marketing — ideally in B2B technology or media/creative tools.
• International mindset and experience required.
• Demonstrated ability to develop and execute campaigns across multiple regions and cultures, with an understanding of how messaging, buyer behavior, and content strategy vary by market.
• Proven ability to build and execute content programs that generate measurable pipeline.
• Strong understanding of SEO, paid media, and marketing analytics.
• Experience working with sales teams and CRM/marketing automation platforms.
• Bonus: familiarity with post-production, video editing, or media production workflows.

Compensation

• Base pay: 100-120K USD + bonus eligible

Benefits

• Competitive pay, based on the work that you do here at OWC and not based on a previous role.
• A generous number of vacation/sick/personal days every year, including birthday time off!
• Comprehensive health, vision, dental and wellness benefits.
• 401K
• Life Insurance
• Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Tuition and Loan Assistance