[Hiring] Demand Generation Manager @magicplan

Role Description

We're hiring a Demand Generation Manager who will join a small marketing team at a pivotal moment: the product is strong, the market is defined, and the demand generation function is being built from the ground up. There's no agency to brief, no coordinator to hand off to. You'll plan the campaigns, write the sequences, own the channels, and report on what moves the pipeline.

Key Responsibilities

• Acquisition Campaigns: Plan, create, and execute multi-channel campaigns (email sequences, webinars, trade shows, paid media) that generate qualified leads. Bring creative approaches to demand generation that cut through and reach the right people.
• Content Creation: Write and produce the content that powers our demand engine—landing pages, email sequences, lead magnets, webinar decks, industry articles, and more.
• Outbound/Inbound Engine: Optimize our outbound/inbound machine. Define ICP audiences, craft messaging, and iterate based on results.
• Industry Presence: Manage relationships with industry stakeholders, coordinate events, and identify partnership opportunities in the space.
• Activation Support: Collaborate with Sales and Product to create content and sequences that accelerate pre-qualified leads toward conversion.
• Website & SEO: Contribute to our organic acquisition strategy—programmatic content, SEO/AEO optimization, and website conversion improvements.
• Measure What Matters: Own campaign execution and channel performance, track pipeline contribution, and continuously improve based on data.

Qualifications

• Experience running demand generation end-to-end, ideally in B2B marketing — SaaS or tech.
• Ability to point to specific campaigns built, what they generated, and lessons learned from failures.
• Proficient in writing content for emails, landing pages, lead magnets, and webinar scripts.
• Experience automating marketing work with AI tools.
• Data-driven decision-making skills.
• Accountability for results, not just activity.

Requirements

• Background in restoration, field services, construction, or insurance tech.
• Fluency in tools such as HubSpot, Customer.io, Clay, and Google Analytics.
• Experience creating content for technical or trade audiences that converted.
• Experience building an outbound engine.

Benefits

• Competitive base salary + variable compensation.
• Employer-matched retirement savings (401k / RRSP).
• Medical, dental, and vision insurance with company contributions.
• 20 vacation days + 11 public holidays.
• Learning & development budget to invest in your growth.
• Remote-first culture with the autonomy to lead, create, and drive real impact.