[Hiring] Demand Generation Manager @DroneDeploy

Role Description

As DroneDeploy’s Demand Generation Manager, you will own the strategy and execution of integrated campaigns that generate qualified pipeline and revenue across our highest-priority segments, with a particular focus on our enterprise construction cohort. You’ll take the lead in building and scaling programs that connect our reality capture platform — spanning drones, robotics, and AI-powered workflows — with general contractors, owners, and other enterprise stakeholders in construction and adjacent industries.

Reporting to the VP of Demand Generation, you’ll:

• Translate go-to-market goals into clear campaign plans.
• Operate comfortably in a fast-moving environment.
• Move fluidly between big-picture planning and hands-on execution with tools like Marketo, Salesforce, and LinkedIn Ads.

You’ll work closely with:

• Sales
• BDRs
• Field Marketing
• Content & Community
• Product Marketing
• Marketing Operations

This role is ideal for a marketer who enjoys taking ownership of complex programs, proactively surfacing opportunities in enterprise segments, and refining plays based on what you learn from performance data and feedback from the field.

We champion diversity and encourage candidates of all backgrounds to apply — even if they don't meet every listed qualification.

Work Environment

• Availability: This is a US-based role with collaboration anchored around standard US business hours, with regular overlap expected with Central and Eastern time zones.
• Work Model: Fully remote within the United States; you’ll work from home while staying closely connected to a global team.
• Work Travel: Minimal domestic travel for key company events, in-person team working sessions, and selected customer or field marketing programs.

Responsibilities

• Design, launch, and optimize integrated demand generation programs across channels such as email, webinars, digital events, paid media, and content marketing.
• Plan and execute account-based marketing motions in partnership with Sales and BDRs.
• Collaborate with Content & Community and Product Marketing to create compelling campaign narratives and assets.
• Use Marketo, Salesforce, LinkedIn Ads, and related tools to build and refine audiences.
• Define clear goals and measurement plans for your programs.
• Establish and maintain strong feedback loops with Sales and Marketing Operations.
• Test new channels, offers, creative approaches, and AI-enabled workflows.
• Maintain campaign documentation, calendars, and reporting.

Qualifications

• 5+ years of B2B experience in growth marketing and/or demand generation, preferably in enterprise SaaS.
• Demonstrated success planning and running multi-channel campaigns.
• Strong project management skills with a track record of leading cross-functional initiatives.
• Deep understanding of core demand channels and key metrics.
• Proven experience partnering with Sales and BDR teams on inbound and ABM motions.
• Hands-on proficiency with Salesforce and Marketo.
• Ability to interpret performance data and translate insights into clear, prioritized next steps.
• High attention to detail combined with a strong bias toward action.
• Excellent written and verbal communication skills.
• Willingness to travel domestically for periodic company events.
• Construction technology and/or enterprise marketing experience is preferred.
• Drone Certification: Not required for this position.

Benefits

• Culture of Innovation & Collaboration: Thrive in an environment that values creativity and teamwork.
• Drone Certification: Get certified and gain unique, hands-on skills with our full backing.
• Flexible Work Arrangements: Enjoy autonomy with remote-first options and schedule flexibility.
• Paid Family Leave: Take the time you need to support your family during life’s most important moments.
• Comprehensive Healthcare Coverage: Plans designed to support your well-being.
• Career & Growth Development: Build new skills and unlock opportunities through continuous learning.
• Flexible PTO: Take time off when you need it to recharge.
• Employee Referral Bonus: Refer someone great and earn a bonus when they join our team.