[Hiring] Demand Generation Manager @Scrunch

Role Description

We’re hiring a Demand Generation Manager, Enterprise to build and scale enterprise pipeline programs. This is a hands-on role for someone who knows how to design, run, and improve programs that generate real pipeline—and turn what works into repeatable systems.

• Own enterprise demand generation
• Own pipeline from enterprise programs and how it performs
• Plan and run demand gen programs across channels (ABM, paid, content, creators, partnerships)
• Focus on what actually creates pipeline, not just engagement
• Use AI to speed up program creation, targeting, and analysis
• Set clear metrics and keep a simple rhythm around performance
• Run enterprise programs
• Build and run multi-channel programs for enterprise accounts
• Develop programs that feel tailored and relevant, not high-volume
• Work with design to keep quality and consistency high
• Use AI to generate ideas, test variations, and scale personalization
• Work across GTM
• Partner with sales and revenue development on accounts and priorities
• Align demand gen motions with outbound so efforts reinforce each other
• Support deals with targeted programs when needed
• Improve what works
• Focus on pipeline, not just clicks or leads
• Test new ideas across channels and formats
• Use AI to run faster experiments and learn quickly
• Keep what works, drop what doesn’t
• Turn strong experiments into simple, repeatable systems

Qualifications

• 5–8+ years in demand gen, growth marketing, or ABM for enterprise
• Experience generating pipeline through campaigns and programs
• Strong understanding of enterprise buying and longer sales cycles
• Experience running multi-channel programs and experiments
• Clear examples of using AI to improve how you work—campaign creation, testing, analysis, or workflow automation
• Curiosity and a systems mindset—you look for ways to scale yourself, not just do more work
• A builder mentality—you like trying new tools, experimenting, and figuring things out
• Comfortable operating at both strategy and execution level
• High ownership and comfort with ambiguity

Company Description

Scrunch, a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them.

• With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch.
• Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform.