[Hiring] Demand Generation Lead @Apollo GraphQL

Role Description

Apollo is looking for a demand generation leader to build and own a program that doesn’t fully exist yet. This is not a role where you step into a mature function and optimize at the margins. You will design the infrastructure, set the strategy, and execute the programs that drive pipeline for Apollo's core business and for future launches.

If you want to own the full picture of the numbers side of marketing and you thrive when there is real hands-on work to be done, this role was built for you.

• Lead the overarching demand generation strategy and execute high-impact marketing programs to achieve pipeline and revenue targets.
• Own the design and buildout of attribution and measurement infrastructure, lead qualification model, account-based marketing programs, and more.
• Develop and manage the pipeline forecast, measuring the impact of marketing programs and continually optimizing them.
• Plan, execute, and manage the budget for paid campaigns.
• Partner with sales and marketing leadership to ensure alignment on campaign execution, priorities, and pipeline coverage.

Qualifications

• A proven demand generation or growth marketing professional with a consistent track record of meeting pipeline and revenue targets.
• 8+ years in demand generation or growth marketing — ideally at a high-growth SaaS, open source, or developer tools company.
• Analytically proficient and hands-on, with strong experience with HubSpot, Salesforce, and other systems.
• Comfortable designing a measurement model from scratch, reading data, and making confident channel or budget decisions.
• Uses AI as a force multiplier to enhance work speed and output quality.
• Budget-conscious and results-driven.

Requirements

• Experience in APIs, developer-first platforms, or other backend infrastructure.
• Experience working directly with — and being accountable to — CEOs.
• Early-stage or zero-to-one marketing experience; you’ve helped reposition or launch new products in a dynamic market.
• Leadership experience, including building and managing high-performing teams.