[Hiring] Demand Generation Expert @Praetorian

Role Description

We are looking for a Demand Generation Expert who builds things end to end and doesn't wait for permission to start. You're not a campaign coordinator. You're an operator — someone who sees the pipeline gap, engineers the solution, and ships it before someone else has finished defining the problem. You believe great marketing is built, not managed, and that AI is the most powerful tool in your stack.

What You Will Own

• Own the Pipeline: Independently build and execute multi-channel demand generation programs — from audience targeting through nurture sequences — that consistently deliver qualified pipeline aligned to our Ideal Customer Profile.
• Drive Full-Funnel Strategy: Own top-of-funnel awareness through pipeline contribution and revenue influence, with clear funnel math from MQL to closed-won revenue and the reporting to prove it.
• Activate ABM: Build and optimize Account Based Marketing programs targeting enterprise security buyers — CISOs, Security Engineers, and DevOps leaders — at Fortune 500 organizations.
• Operationalize Intent: Activate buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates at priority accounts.
• Build With AI: Use AI and automation tools to build campaigns, copy, sequences, and reporting infrastructure at a pace that makes your output look like a team's — this is your primary lever, not a bonus capability.
• Report What Matters: Deliver executive-ready dashboards that tie marketing activity directly to pipeline and revenue, giving leadership real-time confidence in marketing's contribution to growth.
• Partner With Sales: Maintain tight alignment between demand programs and pipeline goals — reducing CAC while increasing qualified lead volume quarter over quarter.

Qualifications

• 3+ years of experience in demand generation or a closely related role, with a proven track record of driving pipeline in a B2B environment using both inbound and outbound motions.
• Strong working knowledge of digital marketing platforms and tools — hands-on experience with HubSpot, SEMrush, 6sense, buffer, LinkedIn Sales Navigator, and Google Analytics.
• Demonstrated ability to use AI tools to build campaigns, content, and automated workflows faster and more efficiently than traditional methods — not just familiarity, but active use.
• Comfort with test statistics, experimental design, and campaign optimization — you make decisions from data and you build the dashboards yourself.
• Prior experience in cybersecurity or a technical B2B environment. Experience running ABM programs at scale. Familiarity with buyer intent platforms and how to operationalize those signals. Certifications in digital marketing or related fields. A Bachelor's in Marketing, Business Administration, or a related field.

Benefits

• Work alongside the top 1% of the industry—composed exclusively of high performers who raise the bar.
• Culture built on high performance and deep ownership.
• Your work directly protects the world's most critical organizations.