Role Description
An SEO Specialist with 5 years of experience who can independently manage end-to-end SEO across multiple clients or brands simultaneously. Strong in link building (priority) and advanced technical SEO, with experience working on lead generation websites focused on high-intent keywords. Comfortable handling 5β10 clients, switching between brands daily, and using tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4. Able to collaborate with copywriters, write or brief content when needed. Clear and confident communicator, working effectively in a remote setup aligned with Australian business hours.
Qualifications
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Contract role (6β12 months)
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5 years SEO experience
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Agency experience preferred; in-house candidates must have experience managing multiple brands or websites at the same time.
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Experience working across multiple brands or websites
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Experience working in Gaming, Sports Betting, or Casino industries (Advantageous)
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Strong experience in:
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SEO strategy
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Technical SEO (advanced)
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Backlink acquisition
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Experience in content writing (lower priority)
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Proficiency in:
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Google Search Console
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Ahrefs
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SEMrush
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Screaming Frog
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GA4
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Ability to analyse and interpret SEO data
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Understanding of:
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Google algorithm updates
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Search ranking factors
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SEO best practices
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Experience collaborating with cross-functional teams
Requirements
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Work independently across SEO tasks
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Manage multiple clients
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Switch between different brands within a day
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Communicate clearly and confidently when explaining SEO approaches
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Ask questions when needed
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Be open in communication
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Have a growth mindset
Duties and Responsibilities
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SEO Strategy & Execution
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Implement SEO strategies across multiple brands
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Align keyword intent and business goals
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Conduct research, implementation, and provide recommendations
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Manage assigned clients independently where required
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Work across 5β10 clients at a time
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Work across multiple brands within a single day
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Technical SEO (Advanced)
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Conduct in-depth technical SEO audits
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Identify issues affecting website performance including crawlability and site speed
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Ensure SEO best practices are applied across web development, UX, and content
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Link Building (Priority)
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Develop and execute backlink acquisition strategies
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Identify high-quality link opportunities with publishers, partners, and media
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Monitor backlink profiles
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Disavow toxic links where required
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Content (Lower Priority)
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Work closely with copywriters to plan and produce content
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Write or edit content when required
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Create content briefs when needed
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Performance Tracking & Analysis
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Track SEO performance using:
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Google Search Console
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SEMrush
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GA4
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Analyse organic traffic trends, keyword rankings, and search visibility
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Run A/B tests and experiments
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Report insights and areas of opportunity
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SEO Context
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Work is primarily on lead generation clients, not e-commerce
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Focus on high intent keywords
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Work on sites with lower number of pages
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Work on content such as financial or similar content
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Understand the difference between white hat and black hat SEO
Location
Work from home
Employment
Full-time Employment
Schedule
Dayshift